Remote Growth Marketing Manager, MarTech

Summary

Join CookUnity as a Marketing Tech Growth Manager and lead the video marketing efforts to drive engagement through captivating visual content and optimization techniques. The ideal candidate will have expertise in advertising platforms like Meta, Google, and TikTok, along with experience in customer data platforms (CDPs) such as Segment and Treasure Data.

Requirements

• A Bachelor’s degree with a strong academic record and/or proven relevant experience in a marketing technology role
• 5+ years of experience in marketing technology, growth marketing, or a related role within a high-growth and dynamic environment
• Strong technical experience with advertising platforms such as Meta, Google, and TikTok, with a proven track record of managing and optimizing campaigns
• Expertise with customer data platforms (CDPs) like Segment and Treasure Data, including building integrations across systems
• Hands-on experience with marketing automation, CRM systems, and marketing analytics tools
• Solid understanding of digital marketing channels, including paid media, email, SEO, and social media
• Ability to connect the dots between technology, data, and marketing to build seamless, data-driven marketing ecosystems
• Strong project management skills and experience leading cross-functional projects with competing deadlines
• Analytical mindset with experience in A/B testing (Unleash or SiteSpect), data analysis, and conversion rate optimization
• Experience with data visualization tools (e.g., Looker, Tableau) and tracking platforms (e.g., Google Analytics)

Responsibilities

• Lead and manage the integration of advertising platforms (Meta, Google, TikTok, etc.) into our marketing ecosystem
• Oversee the setup, integration, and maintenance of CDPs like Segment and Treasure Data to centralize customer data for more personalized and targeted marketing efforts
• Design and implement integrations between key marketing technologies, advertising platforms, and CDPs to ensure seamless data flow and real-time optimization
• Collaborate with marketing teams to create automated, data-driven campaigns that leverage insights from both advertising and customer data platforms
• Implement A/B tests and experiments on various marketing channels to continually refine audience targeting, messaging, and conversion strategies
• Partner with product, engineering, and analytics teams to ensure that data from various platforms is captured and utilized effectively across all customer touchpoints
• Drive the execution of marketing technology projects, from concept through implementation, ensuring that deadlines are met and performance goals are achieved
• Support the development and execution of growth marketing strategies by leveraging both paid media (Meta, Google, TikTok, etc.) and customer data insights
• Manage relationships with third-party vendors, including advertising platforms, CDP providers, and other marketing tools, ensuring tools are used to their full potential

Benefits

• Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!
• Work remotely: design the life that you want
• Enjoy 15 days of vacation each year from the start date
• 5-year Sabbatical: after 5-years with CookUnity, you get a 4-weeks paid sabbatical
• 16 fully paid Argentinean holidays
• Compassionate Leave: 3-5 days each time the need arises
• Family leave of 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
• Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform
• Personalized English coach