
Senior Growth Marketing Manager

Airbnb
Summary
Join Airbnb's Growth Marketing team as a Display Growth Marketing Lead and play a critical role in managing the company's guest relationships. You will develop and execute lifecycle marketing programs across various channels, focusing on improving key customer engagement and re-engagement metrics. Responsibilities include strategy alignment, business requirement capture, campaign planning, delivery, and performance evaluation. Close collaboration with cross-functional teams is essential to achieve aggressive growth targets. The role requires a strong analytical background and a passion for executing scalable media strategies. Success involves maximizing the value of digital media investments to drive impact for the global Airbnb brand. This is a US-remote eligible position.
Requirements
- 10-12+ years of relevant work experience
- Proven results in growth marketing running high-volume campaigns across social, digital, and programmatic media
- Experience working with strong brand guidelines and eye for high-quality creatives
- Analytical and data savvy marketer. Strong knowledge of Excel (advanced functions), Facebook Ads Manager (or FMP), Google AdWords, and SQL
- Technical knowledge of tracking, tooling, experiment design and implementation
- Strong communication skills and ability to clearly articulate impact; ability to influence and work cross-functionally across several internal teams
- Strong project mgmt skills including the ability to manage multiple projects simultaneously
- Experience working in global teams and collaborating across multiple geographies
Responsibilities
- Develop and execute a world-class global display strategy, leveraging programmatic and paid social channels to exceed growth goals
- Execute flawlessly against campaign components such as audience management, creative testing, budget and bidding strategies to maximize efficiency for owned programs; including technical setup of program
- Maintain a data-driven approach through continual optimization to exceed aggressive company goals; utilize a strong background in experiment design and evaluation
- Lead end-to-end creative brief development and execution, collaborating closely with program management to ensure exceptional creative quality
- Collaborate with technical teams to develop innovative features that optimize global media planning and drive growth. This includes integrating with product teams to enhance merchandising capabilities
- Own project management and cross-functional campaign development workflow with dedicated Product, MarTech, Analytics, Data Science, and Creative teams
- Research and evaluate growth opportunities, prioritize the most impactful projects, and evaluate engineering and data science technical requirements for projects
- Be an end-to-end channel owner which includes tracking, measurement, attribution, optimization and automation across both web and apps
Preferred Qualifications
- Travel or retail experience
- Passion for all things Airbnb. Experience hosting on the site
Benefits
- Bonus
- Equity
- Benefits
- Employee Travel Credits
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