Senior Growth Marketing Manager

Airbnb Logo

Airbnb

πŸ’΅ $160k-$203k
πŸ“Remote - United States

Summary

Join Airbnb's Growth Marketing team as a Display Growth Marketing Lead and play a critical role in managing the company's guest relationships. You will develop and execute lifecycle marketing programs across various channels, focusing on improving key customer engagement and re-engagement metrics. Responsibilities include strategy alignment, business requirement capture, campaign planning, delivery, and performance evaluation. Close collaboration with cross-functional teams is essential to achieve aggressive growth targets. The role requires a strong analytical background and a passion for executing scalable media strategies. Success involves maximizing the value of digital media investments to drive impact for the global Airbnb brand. This is a US-remote eligible position.

Requirements

  • 10-12+ years of relevant work experience
  • Proven results in growth marketing running high-volume campaigns across social, digital, and programmatic media
  • Experience working with strong brand guidelines and eye for high-quality creatives
  • Analytical and data savvy marketer. Strong knowledge of Excel (advanced functions), Facebook Ads Manager (or FMP), Google AdWords, and SQL
  • Technical knowledge of tracking, tooling, experiment design and implementation
  • Strong communication skills and ability to clearly articulate impact; ability to influence and work cross-functionally across several internal teams
  • Strong project mgmt skills including the ability to manage multiple projects simultaneously
  • Experience working in global teams and collaborating across multiple geographies

Responsibilities

  • Develop and execute a world-class global display strategy, leveraging programmatic and paid social channels to exceed growth goals
  • Execute flawlessly against campaign components such as audience management, creative testing, budget and bidding strategies to maximize efficiency for owned programs; including technical setup of program
  • Maintain a data-driven approach through continual optimization to exceed aggressive company goals; utilize a strong background in experiment design and evaluation
  • Lead end-to-end creative brief development and execution, collaborating closely with program management to ensure exceptional creative quality
  • Collaborate with technical teams to develop innovative features that optimize global media planning and drive growth. This includes integrating with product teams to enhance merchandising capabilities
  • Own project management and cross-functional campaign development workflow with dedicated Product, MarTech, Analytics, Data Science, and Creative teams
  • Research and evaluate growth opportunities, prioritize the most impactful projects, and evaluate engineering and data science technical requirements for projects
  • Be an end-to-end channel owner which includes tracking, measurement, attribution, optimization and automation across both web and apps

Preferred Qualifications

  • Travel or retail experience
  • Passion for all things Airbnb. Experience hosting on the site

Benefits

  • Bonus
  • Equity
  • Benefits
  • Employee Travel Credits

Share this job:

Disclaimer: Please check that the job is real before you apply. Applying might take you to another website that we don't own. Please be aware that any actions taken during the application process are solely your responsibility, and we bear no responsibility for any outcomes.

Similar Remote Jobs