Remote Senior Growth Marketing Manager, Display

Summary

Join Airbnb's Growth Marketing team as a Senior Growth Marketing Manager to drive top-line growth through lifecycle marketing programs and campaigns. Develop strategy, enhance execution, and evaluate performance against KPIs. Collaborate with cross-functional teams to set and exceed aggressive growth targets.

Requirements

• 8+ years of relevant work experience
• Proven results in growth marketing running high-volume campaigns across social, digital, and programmatic media. Travel or retail experience a plus
• Experience working with strong brand guidelines and eye for high-quality creatives
• Analytical and data savvy marketer. Strong knowledge of Excel (advanced functions), Facebook Ads Manager (or FMP), Google AdWords, and SQL
• Technical knowledge of tracking, tooling, experiment design and implementation
• Strong communication skills and ability to clearly articulate impact; ability to influence and work cross-functionally across several internal teams
• Strong project mgmt skills including the ability to manage multiple projects simultaneously
• Experience working in global teams and collaborating across multiple geographies

Responsibilities

• Develop and execute a world-class global display strategy, leveraging programmatic and paid social channels to exceed growth goals
• Execute flawlessly against campaign components such as audience management, creative testing, budget and bidding strategies to maximize efficiency for owned programs; including technical setup of program
• Maintain a data-driven approach through continual optimization to exceed aggressive company goals; utilize a strong background in experiment design and evaluation
• Lead end-to-end creative brief development and execution, collaborating closely with program management to ensure exceptional creative quality
• Collaborate with technical teams to develop innovative features that optimize global media planning and drive growth. This includes integrating with product teams to enhance merchandising capabilities
• Own project management and cross-functional campaign development workflow with dedicated Product, MarTech, Analytics, Data Science, and Creative teams
• Research and evaluate growth opportunities, prioritize the most impactful projects, and evaluate engineering and data science technical requirements for projects
• Be an end-to-end channel owner which includes tracking, measurement, attribution, optimization and automation across both web and apps

Benefits

Pay Range: $136,000 — $160,000 USD