Senior Growth Marketing Manager

Summary

Join Airbnb's Growth Marketing team as a Display Growth Marketing Lead and play a critical role in managing the company's guest relationships. You will develop and execute lifecycle marketing programs across various channels, focusing on improving key customer engagement and re-engagement metrics. Responsibilities include strategy alignment, business requirement capture, campaign planning, delivery, and performance evaluation. Close collaboration with cross-functional teams is essential to achieve aggressive growth targets. The role requires a strong analytical background and a passion for executing scalable media strategies. Success involves maximizing the value of digital media investments to drive impact for the global Airbnb brand. This is a US-remote eligible position.

Requirements

• 10-12+ years of relevant work experience
• Proven results in growth marketing running high-volume campaigns across social, digital, and programmatic media
• Experience working with strong brand guidelines and eye for high-quality creatives
• Analytical and data savvy marketer. Strong knowledge of Excel (advanced functions), Facebook Ads Manager (or FMP), Google AdWords, and SQL
• Technical knowledge of tracking, tooling, experiment design and implementation
• Strong communication skills and ability to clearly articulate impact; ability to influence and work cross-functionally across several internal teams
• Strong project mgmt skills including the ability to manage multiple projects simultaneously
• Experience working in global teams and collaborating across multiple geographies

Responsibilities

• Develop and execute a world-class global display strategy, leveraging programmatic and paid social channels to exceed growth goals
• Execute flawlessly against campaign components such as audience management, creative testing, budget and bidding strategies to maximize efficiency for owned programs; including technical setup of program
• Maintain a data-driven approach through continual optimization to exceed aggressive company goals; utilize a strong background in experiment design and evaluation
• Lead end-to-end creative brief development and execution, collaborating closely with program management to ensure exceptional creative quality
• Collaborate with technical teams to develop innovative features that optimize global media planning and drive growth. This includes integrating with product teams to enhance merchandising capabilities
• Own project management and cross-functional campaign development workflow with dedicated Product, MarTech, Analytics, Data Science, and Creative teams
• Research and evaluate growth opportunities, prioritize the most impactful projects, and evaluate engineering and data science technical requirements for projects
• Be an end-to-end channel owner which includes tracking, measurement, attribution, optimization and automation across both web and apps

Preferred Qualifications

• Travel or retail experience
• Passion for all things Airbnb. Experience hosting on the site

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits