Vice President, Growth Marketing

Summary

Join a bold and performance-driven VP, Growth Marketing to lead paid media and marketing automation teams at Upwork.

Requirements

• Track record of scaling performance marketing across high-growth businesses
• High level of comfort in achieving financial targets by translating strategic goals into actionable team objectives, utilizing metrics and regular reviews to track, communicate, and continuously enhance performance and sustained progress
• An innovative thinker who will push Upwork to new levels of success
• A leader with strong executive presence who is comfortable working across our executive team and our Board of Directors
• Highly fluent in martech with a strong passion for staying ahead of emerging trends, paired with the expertise to seamlessly integrate complex, multi-platform systems
• Marketplace experience within both B2B and B2C, or experience within a high growth digitally native business

Responsibilities

• Own our paid media deployment and return on ad spend (ROAS) across performance channels
• Oversee all aspects of marketing engagement to drive conversion, retargeting, and recapture, in partnership with the product and other marketing teams
• Steward a culture of experimentation, turning insights from each test into shared learnings that drive continuous improvement and growth
• Set the vision for, and guide the implementation of, the systems required for excellent experimentation and impact
• Champion the partnership between cross-functional teams to optimize our investments for durable return on our investments
• Lead and develop a team of hardworking data-driven marketing professionals

Benefits

• Comprehensive medical insurance coverage for both you and your family
• Unlimited paid time off
• A 401(k) plan with matching contributions
• 12 weeks of paid parental leave
• An Employee Stock Purchase Plan