Senior Marketing Manager I, Paid Social

Summary

Join our Paid Marketing team as a Sr. Marketing Manager, Paid Social, and lead our approach on Meta, Snapchat, TikTok, and Pinterest. Develop strategies for short-term and long-term goals, manage day-to-day execution, and optimize campaigns to acquire new Instacart customers.

Requirements

• 8 years of total experience at least 5 years of hands-on-keyboard experience managing paid social campaigns across major platforms
• App-specific marketing experience with at least 3 years of experience running performance marketing for app-based brands (e.g. app install campaigns)
• A deep understanding of the technical implementation of performance marketing: Conversion APIs, pixels, MMPs, SKAN, SDKs, product feeds, etc
• A strong analytical mindset with deep knowledge of attribution systems, AB testing, and incrementality
• Expert in developing and scaling iterative testing roadmaps across creative, targeting, etc
• Strong verbal and written communicator; can engage seamlessly across both technical and creative teams, as well as with leadership
• Proven track record of using qualitative and quantitative data to develop actionable insights and detailed understanding of cross-channel attribution
• Data driven with strong analytical problem solving skills with a proven track record of using data to make decisions and ability to evaluate and optimize toward key business outcomes in terms of LTV, ROI, CPA etc
• Bachelor’s degree

Responsibilities

• Develop the strategy of each Paid Social network based on its own unique capabilities building a roadmap of campaigns with different objectives to drive demand and customer acquisition for Instacart across Meta, Snapchat, TikTok, and Pinterest
• Execute campaigns end-to-end, including but not limited to: campaign ideation, budget allocation, creative development, campaign builds, ongoing management/monitoring, goal pacing, optimization, and reporting
• Optimize and monitor campaign performance continuously; drive rigorous and iterative experimentation roadmaps across elements such as creative, targeting, ad formats, bidding strategies, landing pages, etc
• Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, capability requirements and measurement
• Collaborate with internal teams and external parties to monitor and optimize campaigns based on daily, weekly, and monthly performance data and marketplace trends
• Effectively communicate channel performance and test learnings to the broader marketing team and relevant stakeholders including senior leadership

Benefits

• Highly market-competitive compensation
• Remote work option
• Base pay range: $139,000 — $185,000 USD (dependent on location)