Remote Growth Marketing Specialist

Summary

Join our ambitious and caring team as a Growth Marketing Specialist to execute the marketing plan and activity to enable growth for ZigZag - executing industry events, digital marketing campaigns, social proof campaigns, and developing creative assets.

Requirements

• 2+ years business experience in B2B Marketing (ideally SaaS)
• Hubspot Marketing automation & campaigns experience
• The ability to combine analytical skills with creativity and storytelling skills to initiate change
• Ideally able to demonstrate some experience in Retail & Logistics
• Digital marketing experience (Google Ads, Paid LinkedIn)
• Willingness to use project management tools (i.e. Asana)
• Content creation: (i.e. Canva)

Responsibilities

• Deliver campaigns to drive demand and leads with new prospective clients
• Plan and promote ZigZag attendance and sponsorship of events and webinars
• Build the digital marketing capability (i.e. website, landing pages, social media, social proof, email, and advertising campaigns) to drive demand in line with MQL, pipeline creation and client acquisition targets
• Run digital campaigns and build a suite of creative assets
• Utilize Hubspot features including forms, landing pages, marketing email to run campaigns
• Utilize HubSpot marketing automation, workflows, and data analysis tools to track, improve, and scale up campaigns and measure performance and Return on Marketing Investment (ROMI)
• Create assets and messaging to tap into keywords with high search volume
• Proactive use of organic and paid social media to engage with the target audience
• Deliver nurture campaigns and newsletters to promote ZigZag’s to drive demand with new clients

Benefits

• Competitive salary
• 24 days holiday + bank holidays + additional day holiday after every full year of service (up to 5 additional days) plus a bonus day off for your birthday
• Flexible working options - fully remote with option to work from our London office
• Pension plan
• BUPA Private Medical Insurance
• Annual L&D Budget
• Employee referral bonus scheme