Senior Performance Marketing Specialist
B
Billy Goat Group
π΅ $91k-$114k
πRemote - United States
Please let Billy Goat Group know you found this job on JobsCollider. Thanks! π
Job highlights
Summary
Join the Marketing team at GOAT Group as a Sr. Performance Marketing Specialist, Paid Search, where you'll play a pivotal role in driving growth through strategic Google Ads campaigns.
Requirements
- 2+ years of hands-on experience with Google Shopping
- 2+ years of overall experience in Google Ads management
- Strong proficiency in Excel and analytical skills to assist in interpreting data effectively
- Experience in the economics of Google Search and Shopping
- Proven project management skills; monitoring project progress and ensuring things are moving forward
- Excellent communication skills with the ability to collaborate effectively across teams
Responsibilities
- Lead and optimize Google Ads campaigns, focusing on Shopping and Paid Search ads
- Implement A/B testing and collaborate with Product Marketing to enhance campaign performance and ROI
- Manage and optimize Google Shopping and PMax campaigns, working closely with Google partners
- Maintain and improve product feeds through GMC, collaborating with Growth Analytics for continuous optimization
- Contribute to quarterly roadmap execution via Asana, ensuring alignment with OKRs and project milestones
- Partner with international marketing teams to support global buyer and seller acquisition strategies
- Collaborate with SEO teams on integrated initiatives to optimize web performance and content marketing efforts
- Monitor and analyze campaign performance, budget allocation, and KPIs; provide actionable insights to drive continuous improvement
- Assist in managing the performance marketing budget, and contributing to sustainable growth strategies
Benefits
- 401K
- Paid time off
- Dental
- Medical
- Vision
- Disability
- Life insurance options
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Please let Billy Goat Group know you found this job on JobsCollider. Thanks! π