Remote Lead Paid Media Manager

Summary

Join Product School as a Lead, Paid Media Manager to help supercharge our momentum and accelerate growth. As the owner of the end-to-end campaign management process, you will develop market-specific, on-brand campaigns that effectively reach our target customers across various segments.

Requirements

• 4+ years experience as a Paid Media Specialist or similar role
• Experience with various paid media platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, Google Ad Editor, Microsoft Ads Editor, Google Tag Manager, etc
• Experience with Google Analytics, Looker, Salesforce, Jira/Trello, Coda/Notionis
• Experience managing and optimizing marketing budgets in excess of $2 million
• Experience running B2B/ABM demand generation campaigns
• Fluent with 6Sense or other ABM Platforms
• Solid understanding of AI technologies and their applications in digital marketing such as ChatGPT
• Proficient in utilizing AI tools and platforms for campaign optimization
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
• Firm grasp on what measures matter to maximize outcomes, and have the ability to gather corresponding data and generate related reporting
• Excellent communication skills, both written and verbal
• Detail-oriented, creative, and adaptable to changing landscapes

Responsibilities

• Own the campaign management process end to end
• Develop campaigns specific to our market that are on-brand, relevant, and reach our target customers across segments
• Implement and optimize campaigns to maximize spend against budget
• Execute and track A/B tests; communicate performance, hypotheses, and next steps
• Ensure on-time and on-budget delivery of campaigns and strategies
• Track and manage paid marketing budgets using standardized dashboards
• Leverage emerging, high quality technologies to rapidly deliver high performing campaigns
• Deliver ongoing paid media thought leadership and education to marketing partners, from both campaign learnings and market trends
• Develop and mentor your team, providing ongoing support, coaching and feedback

Benefits

• Remote First - our team works remotely across multiple countries and time zones
• Medical, Dental, and Vision Coverage in the US - support for additional coverage is available in Spain
• Company Team Offsites and Coworking - we believe that remote-first doesn’t mean remote-only
• Free Product School Course Offerings - we offer a range of courses and certifications worth $15,000 that we readily encourage our employees to explore
• Monthly Internet Reimbursement - we support our team, wherever they’re working from
• Parental leave