Remote Paid Media Manager

Summary

Join Silverback Strategies as a Paid Media Manager and lead account strategy for select clients while supporting larger client accounts. Develop and execute paid media campaigns, manage timelines, and deliver results.

Requirements

• 3+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)
• Previous agency experience is a MUST-HAVE!
• Experience serving as the main point of contact on client engagements; strong comfortability being client-facing
• Experience driving/leading paid media account strategy
• Strong testing & innovation mentality
• Advanced proficiency with Google Sheets/Excel
• Proficiency with Google Analytics 4
• Experience with Google Tag Manager and Supermetrics is a plus!
• Strong analytical skills, technical knowledge and attention to detail
• Excellent written and verbal communication skills
• Eagerness to deliver under tight deadlines
• Genuine curiosity that will guide the research to inform your technical work
• Outstanding time management and organization skills
• The ability to accept constructive criticism in a professional manner and to learn from edits
• Comfort with constant personal and professional growth

Responsibilities

• Responsible for the strategy development, innovation, and tactical execution + performance of a few (3-5) Paid Media client accounts
• Plan, implement and audit paid media campaigns & strategies that align with client KPIs and marketing goals
• Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
• Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
• Responsible for strategizing & presenting both regular and ad hoc Paid Media deliverables to achieve clients' marketing goals
• Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing
• Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
• Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
• Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
• Collaborate with the Creative and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed
• Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices
• Play an active role in retaining clients and aiding in client satisfaction through proactive communication, collaboration, problem-solving and issue resolution
• Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation
• Mentor and effectively delegate tasks and responsibilities to junior members of the team
• Work with the Client Services team on overall account strategy & account growth + retention

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Monthly Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match