Marketing Data Analyst

Summary

Join our team as a Marketing Data Analyst to build targeted audiences, analyze campaign performance, and drive data-driven decision-making. As a detail-oriented and analytical individual, you will thrive in a fast-paced environment and contribute to delivering more personalized and effective marketing campaigns.

Requirements

• 1-3+ years in a marketing data management, data analytics, or related role, with a strong focus on audience segmentation and campaign analysis
• Bachelor’s degree in marketing, data analytics, business, or a related field
• Proficiency with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo) and data visualization tools (e.g., Tableau, Power BI)
• Strong analytical skills with the ability to interpret complex data sets and provide actionable insights
• Advanced Excel skills and experience with SQL or similar query languages for data extraction and manipulation
• Excellent communication and collaboration skills, with the ability to work cross-functionally with marketing, sales, and product teams
• Strong attention to detail and organizational skills, with a focus on data accuracy and compliance with privacy regulations

Responsibilities

• Build and manage targeted audience segments for marketing campaigns based on customer behavior, demographics, and engagement data
• Analyze marketing campaign performance, providing actionable insights to optimize future strategies and improve ROI
• Maintain and update customer data in the CRM, ensuring accuracy and efficient segmentation for personalized marketing efforts
• Collaborate with marketing teams to develop data-driven strategies that enhance targeting, messaging, and overall campaign effectiveness
• Create and maintain detailed reports on key marketing metrics, tracking trends and identifying opportunities for optimization
• Continuously monitor and refine audience lists and segmentation criteria to increase the relevance and efficiency of marketing communications
• Conduct research to enhance and expand contact and account lists, ensuring that they are up-to-date and aligned with target audience profiles for more effective marketing outreach
• Regularly inform key stakeholders on marketing campaign performance to ensure alignment and decision making on data-driven marketing strategies

Benefits

• Competitive pay
• Medical, Dental and Vision benefits including HSA/FSA
• 401k with Employer Match
• 100% paid short term and long-term disability insurance
• PTO plan and 10 paid company holidays