Remote Marketing Operations Strategist

Summary

Join Vasion's growing team as a Marketing Operations Strategist, leveraging expertise in Salesforce, Marketo, and B2B marketing operations to deliver high-quality technical solutions. The ideal candidate will partner with sales and marketing leadership to continually improve lead scoring and flow process.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 4+ years of experience in Marketing Operations, executing marketing campaigns, and working with SaaS products
• 4+ years of experience with Marketo and holds a Marketo Certified Expert (MCE) certification
• Experience with Salesforce and LeanData, and at least one of the following: ZoomInfo, SalesLoft, Domo, and Intercom, or an equivalent platform

Responsibilities

• Partner with sales and marketing leadership, revenue operations, and business analytics teams to continually improve lead scoring, lead flow process, and ensure accurate flow through the lead lifecycle
• Work from ideation and strategy phase through to execution of new automated prospect nurture programs, including driving strategies to increase email engagement, frequency, and velocity
• Supervise ongoing monitoring of prospect nurture programs to ensure they are working properly, and make recommendations for efficiencies
• Train, support, and oversee the daily operations of our marketing tech stack, including Salesforce, Marketo, Litmus, LeanData, Intercom and other upcoming integrations
• Collaborate with marketing to provide technical recommendations using the full features and functionality of Marketo
• Manage and monitor audience segments and make recommendations on areas for optimization and changes to strategy
• Monitor email KPIs and make recommendations to improve delivery, opens, and engagements as well as ensure strong domain and list health, and create monthly audits

Preferred Qualifications

• Salesforce Administrator certifications
• Self-starter and able to work fully remote, collaborating with team members globally
• Experience in business analysis, operations, or B2B

Benefits

• Flexible work environment
• Discretionary Vacation bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company-match
• Mental Health Wellness Support
• Financial wellness education
• Company-contributed HSA