Remote Content Marketing Strategist

Summary

Join our Insurance Team as a Content Marketing Strategist to help lead us forward to continued growth, and play a pivotal role in ensuring the accuracy and informativeness of our website.

Requirements

• 3 - 5 years of experience in content marketing, with a proven track record of building successful content strategy
• Deep interest and desire to learn more about the Personal Finance space, particularly as it relates to insurance is required
• Experience working with a content management system and building content (e.g. Wordpress)
• Excellent written and verbal communication skills, with a knack for crafting engaging and informative content that is not generic, but that truly helps customers
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines
• Experience building and executing multi-channel marketing campaigns
• Previous experience and interest in Social Media including content creation
• Familiarity with SEO best practices and tools to optimize content
• Familiarity and comfort with content analytics

Responsibilities

• Own the creation of content for Insurance that is truly helpful to our customers
• Work with the VP of Insurance, the Head of Content and the shared marketing team (SEO, Email, PR) to develop and implement a comprehensive content marketing strategy that spans multiple channels (landing pages, blogs, social media, emails, PR etc.) and bilingual efforts (i.e. English and French)
• Support the creation and management of a digital content calendar with the Head of Content, ensuring consistent delivery of high-quality content
• Write new content as needed to support the product growth strategy for Insurance, which includes new landing pages, email templates and thought-leadership blogs
• Work with the Head of Content to execute insurance blog strategy, including leveraging our external team of freelancers to fulfill content requirements
• Develop content outlines for external freelance writers and edit submitted content before posting
• Meet regularly with the Communications Specialist (PR) to align on content needs to support and amplify pitches including blogs, emails, social media
• Collaborate, strategize & help execute the SEO strategy for Insurance
• Work with internal SEO team to conduct audits to identify on and off-page opportunities, and areas for performance improvement
• Perform keyword research, A/B testing, and competitor audits to identify areas for improvement and opportunities for strategy optimization
• Research and monitor general SEO trends, making recommendations to improve our strategy/tactics as necessary
• Update, refresh and optimize landing page & blog content as needed to maintain or improve rankings
• Share learnings, best practices, and guidance within Ratehub’s SEO steering committee
• Conduct research and validation of key product features across all Insurance products
• Understand the funnel metrics and how content marketing impacts performance
• Track content metrics to see what performs best and what users are engaging with the most
• Edit and publish digital content using WordPress
• Collaborate with our Editorial Team to ensure what we produce is in line with our brand standards
• Act as a key stakeholder in the prioritization and implementation of relevant CMS components, website functionality, and content updates to ensure a seamless user experience
• Support the growth of the companies broader overarching social media presence on multiple channels (LinkedIn, Facebook, Instagram, TikTok)
• Create weekly Insurance focused posts (graphics and videos) on our relevant channels to support PR efforts, product marketing goals and thought-leadership
• Participate in the development and optimization of the overarching company social media strategy with your fellow content & digital marketers

Preferred Qualifications

• Previous experience with insurance
• Ability to read and write in French (not required)
• Experience with Canva, SEMRush, or Heap Analytics

Benefits

• Competitive salary: We know life is expensive
• Flexible hours: Enjoy a couple more hours of sleep in the morning, if you want
• Benefits: Health is wealth! A benefits package with no employee contribution required
• Perks: RRSP matching program, individual training allowance, access to financial literacy training and resources
• Casual dress code: If it’s good enough for you, it’s good enough for us
• Fun team socials