Marketing Operations Strategist

Summary

Join our team as a Marketing Operations Strategist and drive brand awareness, customer acquisition, and revenue growth by developing and executing strategic marketing plans.

Requirements

• Bachelor’s degree in Marketing, Business Management, or a related field
• Technical experience with marketing automation platforms, specifically Hubspot
• At least 5 years of experience in marketing roles, marketing operations and project management
• Has strong foundation and proficient in marketing automation technologies
• High level of expertise on the HubSpot platform (sales, service, marketing, CMS)
• Experience working with Marketing, Sales, and Customer Service teams
• Experience as Hubspot Trainer or Customer Support is highly preferred
• Preferably Hubspot Certified in Marketing, Sales, and others
• Advanced database management and data visualization skills
• Strong analytical skills  and able to understand data on a statistical perspective  translating it into actionable insights
• Solid understanding of customer journey mapping and business processes
• Goal-oriented with exceptional problem-solving and reasoning skills
• Excellent project management skills with the ability to lead multiple projects simultaneously
• Strong communication skills and knows how to ask the right question and put that into system

Responsibilities

• Design and execute a comprehensive marketing strategy aligned with company objectives, target market, and industry trends
• Collaborate with executive leadership to define marketing goals, KPIs, and budgets
• Develop and configure advanced automation workflows to aid in marketing strategies
• Collaborate with Marketing, Sales, and Customer Service teams to integrate processes
• Manage marketing automation platforms such as Hubspot and other marketing tools
• Optimize HubSpot account to improve processes, automations, and data hygiene
• Evaluate HubSpot accounts for optimization opportunities
• Create reports and dashboards in HubSpot to track client KPIs and HubSpot performance
• Build and manage email marketing approach from segmentation to execution
• Monitor and analyze campaign performance, providing insights and recommendations for optimization
• Generate and present regular reports on key metrics, campaign performance, and ROI to stakeholders
• Evaluate and implement improvements to forms, email templates, landing pages and marketing automation program
• Handle end-to-end testing, troubleshooting and database management
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing automation