Remote Marketing Research Analyst

Summary

Join our Product Marketing team as a data-driven and detail-oriented Marketing Research Analyst to deliver actionable insights through market, customer, and competitive research.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field
• 2+ years in marketing research, preferably in B2B SaaS or logistics industries
• 2+ years leading cross-functional teams in a fast-paced environment
• Experience in both qualitative and quantitative research methods is required
• Strong attention to detail, critical thinking, and problem-solving abilities, especially in translating data into actionable insights
• Familiarity with competitive intelligence tools, market analysis frameworks, statistical analysis and research methodologies
• Proficiency in data analysis tools, such as PowerBI, and survey platforms, like SurveyMonkey
• Excellent verbal and written communication skills, with the ability to present complex data clearly and concisely to stakeholders with different technical backgrounds
• Ability to manage multiple research projects simultaneously while staying organized and prioritizing workloads to meet competing deadlines
• A team player and true collaborator with exceptional interpersonal skills
• Strong proficiency in Excel, PowerPoint, Word, and Outlook is required

Responsibilities

• Conduct customer, market, and competitive research; analyze data; and present insights cross-functional to inform decision-making
• Lead qualitative and quantitative research projects to understand customer preferences, market trends, and the competitive landscape within the SaaS and last-mile delivery sectors
• Collaborate with external research firms on primary and secondary research, including market reports, surveys, focus groups, and other research methodologies
• Continuously monitor competitors and industry trends, providing regular updates on competitive positioning and opportunities
• Interpret complex datasets, identify patterns, and present insights through detailed reports, charts, dashboards, and presentations
• Determine and recommend the appropriate method of research to investigate specific business issues or problems
• Proof and edit documents and reports, including quality control for data and testing of online surveys
• Identify new research opportunities and developing innovative research methodologies to improve the accuracy and reliability of research data
• Track and predict market trends, particularly in last-mile delivery logistics and SaaS solutions, helping to inform future product offerings
• Work cross-functionally with Product, Marketing, and Sales teams to gather research needs and proactively deliver insights that influence decision-making
• Analyze customer behavior to inform marketing and product strategies, ensuring alignment with customer needs and market conditions
• Assist product marketing and pricing managers and other stakeholders by providing insights and data analysis for various projects and initiatives
• Ensure research insights are incorporated into business strategies
• Continually seek to improve processes and find efficiencies

Benefits

• Competitive base compensation
• Health and wellness Insurance with generous company contribution (medical, dental, vision)
• Company-paid life insurance, short-term and long-term disability
• 4% 401K match with immediate vesting of Company match
• Continuing Education Opportunities
• Flexible/Open (Uncapped) Paid Time Off (PTO) Policy for Salaried Team Members*
• Competitive Paid Time Off (PTO) Policy for Hourly Team Members*
• Generous Company-paid Holidays