Marketing Specialist, Go-to-market

Summary

Join our team at Construct Education as we push the boundaries of online education! We're seeking a Mid-level Marketing Specialist to support sales enablement, lead product web page builds, and execute campaigns. If you have a Bachelor's degree in Marketing or related field and 2+ years of experience in digital marketing, ideally in B2B, we'd love to hear from you!

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2+ years in digital marketing, ideally in a B2B environment
• Experience with HubSpot, Salesforce, and CMS platforms (e.g., WordPress)
• Event coordination experience, especially for conferences
• Proficiency in Microsoft Office, Adobe Creative Suite, and social media ad tools
• Knowledge of web analytics and SEO/SEM
• Familiarity with A/B testing, keyword research, and project management tools (e.g., Asana)

Responsibilities

• Support sales enablement by creating slideware, brochures, and collateral for sales teams and events
• Lead product web page builds, including drafting, copywriting, and managing technical releases/testing
• Campaign execution: Implement ad and email campaigns (HubSpot/Salesforce), monitor performance, and optimize leads and cost-per-lead
• Lead vetting: Review leads from the website, perform quality checks and research, and forward to sales staff; respond to initial inquiries and coordinate sales meetings
• Research logistics: Assist the Product Innovation team with identifying research targets and supporting digital research efforts (e.g., keyword refinement, A/B testing)
• Social media execution: Deliver posts and campaigns based on guidance from the team
• Content marketing: Improve page rankings through content pieces; collaborate with relevant reps
• Event oversight: Manage event planning, sign-up, and logistics for key conferences (e.g., CanvasCon)
• Website updates: Coordinate with SEO specialist to align Construct Education/Online Education Services site updates and execute SEO/SEM improvements

Benefits

• Flexible working hours
• Competitive remuneration
• Generous annual leave policy
• Paid maternity, parental, and study leave benefits in line with policy
• Learning and development opportunities within a global team
• Fun events organized by the Construct Social Committee