Marketing Specialist

Summary

Join Cro Metrics as a Marketing Specialist to elevate brand awareness and engagement through ABM campaigns and compelling content, leveraging insights to drive B2B success.

Requirements

• 3+ years of B2B marketing experience
• Top-tier digital content writing skills both long and short form
• Proven experience creating digital content on various marketing platforms
• Driven by the details but know how to balance good and great based on urgency
• Ability to analyze data, tell clear and compelling stories in a concise and influential manner
• Experience with Hubspot, Figma, and Wordpress is preferred
• A passion for building relationships and cross-functional teamwork

Responsibilities

• Develop and produce high-quality content aimed at increasing brand awareness, fostering audience engagement, and generating leads with a focus on three key areas: 50% content writing - Both long and short form across channels
• Own and execute lifecycle and social campaigns for our growth marketing agency (25%)
• Maintain and evolve HubSpot and other BD and CRM engagements and supporting tools (25% BD support)
• Work collaboratively with the marketing team to support the Director of Marketing in developing and executing various marketing initiatives
• Partnership and Collaboration: Content creation of lead magnets, webinars, and various co-marketing materials
• Collaborate with the SMEs and Senior Leadership Team to plan, write and implement thought leadership content that drives traffic, engagement, and lead generation
• Design and produce, with assistance from the design team, compelling visual graphics for use across digital and print platforms, including social media, websites, email campaigns, marketing collateral
• Collaborate with the Director of Marketing and Senior-Led Selling Team to develop concepts and strategies for campaigns
• Develop and manage content calendars, produce marketing materials, social posts, email campaigns, and case studies
• Oversee content creation, scheduling, and community engagement on LinkedIn
• Design audience segments and personalized messaging for engagement in email campaigns
• Track and analyze campaign metrics for optimization
• Maintain a library of visual assets for branding consistency

Benefits

• 401(k) with 100% match up to first 4%
• Vision, dental, HRA, HSA, FSA and other support benefits
• Medical employee coverage at 90% or greater for most plans
• 4 weeks of PTO and increases to 5 weeks after 3 years + up to 5 days of paid bereavement
• 9 days of company paid holidays
• Gender-neutral parental leave
• Work Perks - covers extras for healthcare, wellness and your pet
• Customized career plan in your first 90 days
• Laptop and gear of your choice
• Fully remote working environment
• Welcome packages and endless surprises
• Annual Company Retreat and periodic meetups