Donorbox is hiring a
Product Marketing Specialist

Summary

Join Donorbox as a Product Marketing Specialist to deliver compelling product stories that drive customer acquisition and engagement.

Requirements

• 4+ years of proven experience as a product marketer
• Product orientation
• Strategic thinking about every piece of the larger nonprofit market
• Experience in market analysis
• Developing product positioning
• Identifying direct competitors and product differentiation
• Data analysis and reporting
• Familiar with product marketing tactics (e.g. in-app notification, account-based marketing, email marketing, social media marketing, PR)
• Looking at competitive pricing for go-to-market strategies
• Working knowledge of web analytics tools (Google Analytics, Beamer, Hotjar, Crazy Egg)

Responsibilities

• Craft messaging: support the Director of Product Marketing to anchor our entire go-to-market strategy on a bold, consistent product story
• Organize a feature launch process: manage the beta, write the feature announcement post, work with partners for co-marketing, and execute bigger PR efforts
• Manage product communication: communicate our evolving product narrative to existing customers, teammates, and the broader market through blog posts, ad campaigns, collateral, or PR
• Clear product messaging: craft product messaging that sets new products apart from others in the market to give them a unique selling point. Benefit-driven over feature-driven messages
• Data analysis and optimization - Conduct thorough analyses of the relevant data to look for opportunities for improvement and identify areas that should be optimized, in order to support our growth objectives

Benefits

• Fully remote work from the comfort of your home
• Generous time off policy of 21 days (birthday included 🎉), 8 holidays, and 2 paid volunteer days
• For South African employees: Health insurance premium reimbursements, up to 75% for you and your family
• For US employees: Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life
• Reimbursement package for home office expenses, up to $1.5k
• Eligibility for employee equity plan (stock options)
• Wellness program with fitness and mindfulness classes