Remote Media Buyer

Summary

Join our dynamic marketing team as a skilled Media Buyer to develop and implement media buying strategies that align with our overall marketing goals.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field
• Proven experience as a Media Buyer or in a similar role, with a strong portfolio of successful campaigns
• In-depth knowledge of media buying principles and practices across various channels
• Proficient in using analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track campaign performance
• Experience in digital media buying, including social media and programmatic advertising
• Familiarity with SEO and SEM strategies
• Strong negotiation skills and experience working with media vendors
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making
• Exceptional communication and collaboration abilities

Responsibilities

• Collaborate with the marketing team to define and execute media buying strategies that support campaign objectives
• Analyze target audience insights and market trends to identify the best media channels for reaching potential customers
• Plan, negotiate, and purchase advertising space across multiple platforms, including digital
• Integrate bid cap strategies to scale campaigns effectively while maintaining a solid customer acquisition cost (CAC)
• Monitor and optimize ongoing campaigns, adjusting strategies based on performance data to improve ROI
• Embrace dynamic scaling using bid caps for high-traffic days (e.g., weekends), while minimizing risk during lower-traffic periods
• Track and analyze the effectiveness of media buys, utilizing analytics tools to measure performance metrics
• Prepare detailed reports and presentations for stakeholders, showcasing campaign performance and insights
• Manage media budgets effectively, ensuring that spending aligns with financial goals and maximizes return on investment
• Identify opportunities for cost savings and negotiate favorable terms with media vendors
• Ensure close collaboration with creative strategists to push data-driven creative experimentation and optimize based on ad performance, leveraging creative testing insights to guide budget allocation