Remote Senior Media Buyer

Summary

Join Lido Labs, a mission-oriented company dedicated to helping people and communities achieve peace of mind and confidence, as a Senior Media Buyer. This full-time role involves managing paid media campaigns across digital platforms, optimizing campaign performance, collaborating with the Creative Strategist, and analyzing metrics to refine strategy and improve outcomes.

Requirements

• 5-7 years of hands-on experience in media buying, with expertise in managing 200+ Facebook accounts over the course of their career
• Experience with a diverse roster of client brands including Ecommerce and DTC Marketing on Meta
• Solid experience working in fast-paced corporate or agency environments, managing multiple brands and campaigns simultaneously
• Deep understanding of key advertising metrics (CPA, CPM, ROAS, LTV) and a data-driven approach to decision-making and optimization
• Strong critical thinking skills, with an exceptional attention to detail and accuracy in reporting and campaign management
• Highly organised with excellent time management abilities, capable of handling multiple projects and priorities effectively
• Proven ability to work independently while also thriving in collaborative team environments
• Flexibility and adaptability to evolving priorities and new challenges in a dynamic and fast-paced setting
• A commitment to accountability, embracing both successes and challenges, and a willingness to take initiative in solving problems

Responsibilities

• Plan, launch, and manage a portfolio of paid media campaigns across various digital platforms, ensuring alignment with company objectives and brand guidelines
• Continuously optimise campaign performance by testing and refining strategies for budget allocation, audience targeting, creatives, and copy
• Collaborate with Creative Strategist to source fresh and compelling ad creatives on a daily basis, ensuring a steady flow of new content for campaigns
• Accurately track and upload revenue and cost data daily, maintaining precise and up-to-date reports for the leadership team
• Analyse campaign performance metrics across multiple platforms, identifying trends and insights to refine strategy and improve outcomes
• Provide daily performance reports to the Leadership Team, offering actionable insights and recommendations based on data analysis
• Troubleshoot and resolve any technical issues related to paid advertising campaigns, ensuring smooth operations and minimal downtime
• Participate in weekly meetings with digital marketing consultants, implementing new strategies and testing emerging opportunities, platforms, and channels in collaboration with the Director of Marketing

Benefits

• Competitive Salary: Earn a monthly salary of $4,200-$5,000.*
• Global Work Flexibility: Work remotely from anywhere in the world
• Opportunities for Growth
• PTO: Paid holidays