Online Marketing Manager (Junior)

Summary

Join Scout24 as (Junior) Online Marketing Manager and plan, execute, and manage performance marketing campaigns for App acquisition and retention on social media platforms and Google Ads. Develop effective paid marketing strategies to generate leads and subscriptions for different product lines.

Requirements

• You have relevant professional experience in setting up and optimising performance marketing campaigns on apps
• You understand mobile app ecosystems, user behaviour, and performance analytics
• Good to have: Experience with Paid App Campaigns such as Google, Apple, Meta, Tiktok or others
• Experience with Paid Social Media campaigns (Web) on different platforms
• You are confident in using common campaign and bid management technologies
• You are proficient in Microsoft Office, especially Excel
• You have strong analytical skills
• You have excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
• You are proactive and have a hands-on mentality
• German at a native level, good knowledge of English

Responsibilities

• Execute and optimize paid media campaigns for App acquisition and retention on social media platforms (Meta, TikTok) as well as on Google Ads, Apple Search etc
• Develop and execute effective paid marketing strategies for paid app to generate leads // subscriptions for different product lines
• Monitor campaign performance and conduct performance analysis to achieve monthly KPI goals and maximize ROAS
• Be in charge of data-driven decision making: utilize data analysis to make informed decisions and deliver results
• Drive proactive initiatives to increase the creative production workflow, ensuring high-quality ad creatives and effective messaging
• Stay informed of industry trends and best practices in performance marketing, continuously seeking opportunities for innovation and optimization
• Responsible for managing the distribution of large budgets