Outbound Lead Generation Specialist

Summary

Join a remote-first team as an Outbound Lead Generation Specialist to drive sales efforts by warming up sales funnels and closing deals. Identify potential clients, establish relationships, and advance your career in digital advertising.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field is preferred
• At least 1 year of experience in the similar role
• Proficiency with CRM systems (e.g., Salesforce, HubSpot) and LinkedIn Sales Navigator
• Experience using email outreach tools such as Outreach, SalesLoft, and other prospecting platforms
• Excellent written and verbal communication with a persuasive, professional approach to outreach
• Self-motivated, results-driven, with a history of meeting or exceeding lead generation targets
• Demonstrated ability to conduct thorough market and customer research to identify promising leads

Responsibilities

• Lead Prospecting: Research and identify potential leads using various tools (LinkedIn, Sales Navigator, CRM systems, industry databases, etc.)
• Outbound Outreach: Execute outbound campaigns via email, cold calling, and social media to generate interest and convert prospects into qualified leads
• Pipeline Development: Build, maintain, and manage a healthy pipeline of prospects to meet lead generation goals
• Lead Qualification: Use established criteria to qualify leads before passing them on to the sales team. Engage in meaningful conversations to understand potential client needs and pain points
• CRM Management: Maintain accurate records of all communications and leads in the CRM system, ensuring timely follow-ups and updates
• Collaboration: Work closely with the sales and marketing teams to align on goals, messaging, and strategies
• Performance Tracking: Track and report key metrics (number of leads generated, conversion rates, etc.) to improve outreach strategies and lead quality
• Continuous Improvement: Stay updated on industry trends and best practices for outbound lead generation to optimize campaigns and outreach efforts

Benefits

• Unlimited PTO
• Winter Company Break (Christmas-NY)
• Summer Break (Week of July 4)
• Public Holidays
• Sick Leave
• 100% remote company
• Company Equipment (laptop)
• Stock Option - Paved is employee-owned and each employee gets skin in the game
• $1000/year for courses and training
• Health Care Plan (Medical, Dental & Vision)