Remote Paid Media Buyer

Summary

Join a rapidly growing personal injury law firm as a Paid Media Buyer and contribute to impactful cases while enjoying comprehensive benefits, a supportive environment, and competitive salary.

Requirements

• Strong expertise in segmenting, targeting, and retargeting audiences based on behavioral data and intent
• Ability to assess campaign data and make data-driven decisions
• Adaptable and responsive to changes in customer trends and behavior
• Knowledge of ad platforms (e.g., Google Ads, Meta) and proficiency with analytics and reporting tools

Responsibilities

• Create, manage, and optimize paid media campaigns across various platforms
• Drive results by segmenting and optimizing audiences, prioritizing intent-based targeting and retargeting to guide prospects through the customer journey
• Strategically plan, manage, and optimize paid media campaigns across channels to align with client acquisition goals
• Leverage data insights to refine audience targeting and retargeting efforts based on user intent, ensuring each campaign reaches the right audience at the right stage
• Conduct A/B testing on creative, audience segments, and bidding strategies. Use analytical findings to continuously refine campaigns and improve ROI
• Stay proactive in analyzing customer behavior and emerging trends, adjusting strategies to optimize engagement and maximize conversion rates
• Generate comprehensive reports, communicate performance metrics to stakeholders, and deliver actionable recommendations for optimization
• Work closely with cross-functional teams, including creative, content, and SEO, to align campaigns with brand messaging and achieve cohesive campaign goals

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Supplemental insurance
• Paid time off