Remote Paid Search Analyst

Summary

Join Unlock Health as a Paid Search Analyst and lead the day-to-day management of performance-driven campaigns, designing and implementing successful paid search campaigns that drive traffic, leads, and conversions for our healthcare clients.

Requirements

• Bachelor’s degree in marketing, advertising or a related field preferred
• 2+ years of paid search experience
• Experience in applying search marketing to brand-building & direct response initiatives
• Strong command of search engine research and reporting resources
• Enjoys collaborating with internal and external teams
• Passion for the digital space and the healthcare industry
• Strong knowledge of the paid search (SA360, Google, Bing, Apple Ads) landscape, platforms and best practices
• Strong analytical skills and proficiency in Excel or Google Sheets

Responsibilities

• Paid search strategy and execution
• Keyword research and analysis
• Develop campaigns across various search engines (keywords, ad groups, ad copy)
• Optimizations, reporting and insights
• Collaborate with internal teams and key stakeholders
• Stay up to date with industry trends
• Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program