Paid Search Manager

Summary

Join our growing marketing team as a data-driven and tech-savvy Paid Search Manager. The ideal candidate will have experience managing paid search campaigns, strong understanding of PPC campaign management, and proficiency in Google Analytics.

Requirements

• 3+ years of experience managing paid search campaigns, preferably across Google Ads and Bing Ads
• Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking
• Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools
• Proven experience building comprehensive reporting and analytics
• Experience with A/B testing tools and methods for SEM optimization
• Excellent analytical skills with the ability to interpret data and provide actionable insights
• Strong project management skills with the ability to prioritize and handle multiple tasks simultaneously
• Experience with multi-plan subscription models

Responsibilities

• Develop and execute SEM strategies to drive traffic growth
• Conduct comprehensive keyword research to identify traffic-driving opportunities
• Create compelling ad copy and experiment with new creatives aimed at improving CTR
• Create compelling landing pages with a focus on conversion optimization
• Continuously monitor, analyze, and optimize campaigns to maximize impressions, clicks, and overall traffic
• Identify and capitalize on emerging SEM opportunities
• Collaborate closely with SEO, content, and data teams to ensure alignment between paid search and organic strategies
• Implement A/B testing for ads and landing pages to enhance user engagement and conversion rates
• Utilize data analytics tools to track traffic metrics and make data-driven decisions
• Manage SEM budgets to maximize traffic growth while maintaining a strong focus on ROI and efficiency

Benefits

• Full remote working with flexibility to set your own working schedule
• Competitive compensation package
• Comprehensive healthcare coverage for you and your dependents (provided by a leading carrier)
• Retirement planning with company 401(k)
• 15 days paid vacation, 5 days paid sick, 11 federal holidays
• Full hardware setup including Apple laptop plus the latest peripheral kit
• Access to the learning & development program, including sponsorship for certifications & accreditations