Remote Principal Content Manager, UX

Summary

Join Airalo as a Principal Content Manager, User Experience and collaborate with cross-functional teams to develop content strategies, manage content distribution, and optimize content for SEO and ASO. As a key driver of the content process, you'll oversee the rollout of multiple languages and ensure a robust and effective content strategy.

Requirements

• Bachelor’s degree with 9+ years of demonstrated success in Content, SEO, and ASO within the realm of a large B2C and B2B2C audience
• Proven experience in managing content across diverse markets, overseeing multiple languages, with effective outsourcing strategies
• Experience in creating multimedia content, including blog, podcast, social, and video production
• Exceptional expertise in SEO and ASO channel management, encompassing best practicesStrong grasp of web/mobile app campaign measurement and attribution
• Proficiency in keyword research with excellent analytical skills, including experience in crafting app descriptions and titles using researched keywords to enhance performance
• Proven ability to implement comprehensive operational procedures and standards to drive organizational objectives effectively
• Analytical mindset with the ability to spot patterns and trends using the latest app analytics tools, including experience with analytics tools and/or other market research tools, e.g., SEMrush, Ahrefs
• Proficient in using AI-driven tools to optimize content creation, distribution, and performance through automated insights and recommendations
• Fluency in English, with impeccable verbal and written communication skills

Responsibilities

• Collaborate directly with the Director of Growth, User Experience to develop content strategies, operating procedures, and standards aligning with Airalo's objectives
• Maintain an editorial calendar in coordination with the Global and Regional teams
• Work with Airalo Growth divisions to publish and modify blogs and other content, ensuring optimized styles and layouts
• Optimize content for SEO and ASO, aligning with search engine and app store optimization goals
• Analyze website traffic and user engagement metrics, providing recommendations and establishing Global benchmarks, goals and KPIs
• Collaborate with cross-functional teams to ensure content aligns with business objectives, brand identity, and user requirements
• Manage content distribution across online channels and social media platforms, enhancing volumes of Organic traffic
• Stay updated on company-wide developments, generating new ideas and utilizing multimedia for rich content to position Airalo as a thought leader
• Steer voice and tone standards documentation with Brand team, ensuring all content is the right mix of engaging, informative and entertaining

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination & other benefits