Remote Principal Content Manager, UX
Airalo
πRemote - United Kingdom, Canada
Please let Airalo know you found this job on JobsCollider. Thanks! π
Job highlights
Summary
Join Airalo as a Principal Content Manager, User Experience and collaborate with cross-functional teams to develop content strategies, manage content distribution, and optimize content for SEO and ASO. As a key driver of the content process, you'll oversee the rollout of multiple languages and ensure a robust and effective content strategy.
Requirements
- Bachelorβs degree with 9+ years of demonstrated success in Content, SEO, and ASO within the realm of a large B2C and B2B2C audience
- Proven experience in managing content across diverse markets, overseeing multiple languages, with effective outsourcing strategies
- Experience in creating multimedia content, including blog, podcast, social, and video production
- Exceptional expertise in SEO and ASO channel management, encompassing best practicesStrong grasp of web/mobile app campaign measurement and attribution
- Proficiency in keyword research with excellent analytical skills, including experience in crafting app descriptions and titles using researched keywords to enhance performance
- Proven ability to implement comprehensive operational procedures and standards to drive organizational objectives effectively
- Analytical mindset with the ability to spot patterns and trends using the latest app analytics tools, including experience with analytics tools and/or other market research tools, e.g., SEMrush, Ahrefs
- Proficient in using AI-driven tools to optimize content creation, distribution, and performance through automated insights and recommendations
- Fluency in English, with impeccable verbal and written communication skills
Responsibilities
- Collaborate directly with the Director of Growth, User Experience to develop content strategies, operating procedures, and standards aligning with Airalo's objectives
- Maintain an editorial calendar in coordination with the Global and Regional teams
- Work with Airalo Growth divisions to publish and modify blogs and other content, ensuring optimized styles and layouts
- Optimize content for SEO and ASO, aligning with search engine and app store optimization goals
- Analyze website traffic and user engagement metrics, providing recommendations and establishing Global benchmarks, goals and KPIs
- Collaborate with cross-functional teams to ensure content aligns with business objectives, brand identity, and user requirements
- Manage content distribution across online channels and social media platforms, enhancing volumes of Organic traffic
- Stay updated on company-wide developments, generating new ideas and utilizing multimedia for rich content to position Airalo as a thought leader
- Steer voice and tone standards documentation with Brand team, ensuring all content is the right mix of engaging, informative and entertaining
Benefits
- Health Insurance
- Work-from-anywhere stipend
- Annual wellness & learning credits
- Annual all-expenses-paid company retreat in a gorgeous destination & other benefits
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Please let Airalo know you found this job on JobsCollider. Thanks! π