Product Marketing Manager

Summary

Join Ditto's remote team as the Product Marketing Manager and own the positioning, messaging, and go-to-market strategy for Ditto’s products. Develop comprehensive go-to-market strategies, craft compelling product messaging, equip sales teams with necessary tools, conduct market research, gather customer feedback, create content, plan campaigns, and track performance metrics.

Requirements

• 5+ years of experience in technical product marketing, with a focus on B2B software or enterprise solutions
• Strong understanding of enterprise software markets, with knowledge of cloud, SaaS, and data infrastructure technologies
• Demonstrated success in launching and growing products in competitive markets
• Excellent communication skills, both written and verbal
• Collaborative mindset with the ability to work cross-functionally across product, marketing, and sales teams
• Strong analytical skills and a data-driven approach to decision-making and measuring marketing success

Responsibilities

• Develop and execute comprehensive go-to-market strategies for technical product launches
• Craft compelling and differentiated product messaging that clearly communicates value propositions to target audiences
• Equip the sales team with the tools, content, and training needed to effectively sell the product
• Conduct market research to understand customer needs, industry trends, and the competitive landscape
• Gather feedback from customers, sales teams, and market research to provide insights to product development
• Collaborate with the content team to develop high-impact marketing collateral
• Work with the demand generation team to plan and execute targeted campaigns that drive awareness, generate leads, and boost product adoption
• Track and report on key performance indicators (KPIs) for product marketing activities

Benefits

• Competitive salaries
• Stock options
• Medical, dental, vision, life, and disability coverage
• Flexible spending account (FSA)
• Flexible vacation policy
• 401(k) plan