Remote Product Marketing Manager

Summary

Join Thesis, a cryptocurrency venture studio, as a Product Marketing Manager to launch and grow the Mezo Ecosystem. You'll define product market strategies, drive demand, communicate differentiation, and champion customer voice.

Requirements

• 3-5 years of product marketing experience bringing new tech product offerings to market, focused on driving partner and user growth
• Extensive experience in building end-to-end GTM plans, crafting compelling positioning, messaging and user-facing content based on insight and learning to compel users to take an action at various stages in their journey and funnel
• Strong project management skills with the ability to multitask and demonstrate both quantitative and qualitative analysis
• Skilled in analyzing data, identifying trends, and presenting key insights, with the ability to apply these findings to optimize future initiatives
• Excellent communication and presentation skills with an ability to simplify complex technological web3 concepts clearly
• Proven ability to thrive in dynamic, fast-paced environments
• Proactive, self-driven, and possess a strong sense of ownership and accountability
• A collaborative team player who can also work effectively autonomously

Responsibilities

• Research and identify key competitors, target markets, customer segments, areas for growth and using such findings to inform persona creation
• Manage and execute comprehensive go-to-market strategies targeting developers and end-users through determination of a strong product message and position
• Partner with internal teams (Product, Engineering BD, Growth & Community) to ensure marketing strategies align with product launches and KPIs track towards hitting overall company goals
• Ensure all customer-facing teams, like marketing, PR, and BD, understand the plan and product roadmap. Prepare Q&A materials for stakeholders as needed
• Plan and launch multi-channel marketing campaigns, including digital ads, email, social media, and content marketing
• Oversee the entire campaign process, from initial concept to execution and performance review
• Develop sales enablement material for the BD team to effectively communicate the product offering and solutions it delivers in comparison to current and emerging competitors in market

Benefits

• Competitive salary
• Full health benefits
• Opportunity for equity