Remote Programmatic Media Consultant

Summary

Join us as a dynamic Programmatic Media Consultant to lead key projects for our Digital Media & Operations team within the Media Center of Excellence portfolio.

Requirements

• 10+ years of experience in the programmatic media buying space
• Proven leadership experience at a media agency or ad tech company
• Proficiency with DSP platforms such as The Trade Desk, Amazon DSP, Vistar, or similar
• Strong understanding of programmatic management best practices
• Extensive knowledge of the marketing and ad tech landscape, data privacy regulations, and industry standards and trends
• Apply a test-and-learn mindset to all tasks
• Process-obsessed, but open to optimizing and iterating
• Strong work ethic and commitment to high-quality, accurate results
• Excellent project management, presentation, and organizational skills
• A deep understanding, appreciation, and enthusiasm for DEI initiatives
• Outstanding interpersonal skills and ability to interact with all levels of staff

Responsibilities

• Leverage the power of programmatic media buying to enhance and further evolve Ad Council’s hybrid donated/paid media model
• Conduct a comprehensive review of programmatic processes, purchasing methods, and ad tech relationships to identify program strategies and opportunities
• Conduct in-depth platform reporting and data analysis, with a hands-on approach to leveraging insights to inform recommendations and drive strategic decisions
• Work collaboratively with internal and external stakeholders and recommend and facilitate introductions to new partners as appropriate
• Advise on Ad Council’s programmatic administrative processes such as budget forecasting and billing
• Recommend and implement operational enhancements and contribute to the strategic vision for long-term programmatic growth at Ad Council
• Help advance the organization’s Inclusive Media program by evaluating current partners and scaling marketplace investment towards diverse-owned media publishers and ad tech companies
• Leverage your extensive industry knowledge to identify pro bono or “low-bono” ad tech and inventory opportunities within the programmatic ecosystem