Remote Programmatic Media Consultant

Who we are:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun violence prevention , the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.

Job Summary:

We are seeking a dynamic _Programmatic Media Consultant_to lead key projects for our Digital Media & Operations team within the Media Center of Excellence portfolio. This role will be integral in evolving the organization’s ever-growing programmatic operations. The ideal candidate will have expertise in programmatic media buying and strong project management skills. Key responsibilities include evaluating current programmatic operations, devising and implementing optimizations, and making recommendations for future growth. The successful candidate will be a self-starter who is solution-oriented, works efficiently, is accustomed to driving change, and achieves measurable business results.

Compensation and Length of Engagement:

The Ad Council is seeking an experienced independent contractor to work on a contract basis. We presently anticipate the scope and length of the engagement to be approximately 20 hours per week for 12 weeks with the possibility of extending the contract. The compensation for this position is $104.00 per hour, paid monthly. The independent contractor will receive a 1099 for tax reporting purposes. This is a fully remote position.

What You’ll Do:

• Leverage the power of programmatic media buying to enhance and further evolve Ad Council’s hybrid donated/paid media model.
• Conduct a comprehensive review of programmatic processes, purchasing methods, and ad tech relationships to identify program strategies and opportunities, such as supply path optimization and bolstering inventory quality.
• Conduct in-depth platform reporting and data analysis, with a hands-on approach to leveraging insights to inform recommendations and drive strategic decisions.
• Work collaboratively with internal and external stakeholders and recommend and facilitate introductions to new partners as appropriate.
• Advise on Ad Council’s programmatic administrative processes such as budget forecasting and billing.
• Recommend and implement operational enhancements and contribute to the strategic vision for long-term programmatic growth at Ad Council.
• Help advance the organization’s Inclusive Media program by evaluating current partners and scaling marketplace investment towards diverse-owned media publishers and ad tech companies.
• Leverage your extensive industry knowledge to identify pro bono or “low-bono” ad tech and inventory opportunities within the programmatic ecosystem.

What You Bring:

• 10+ years of experience in the programmatic media buying space.
• Proven leadership experience at a media agency or ad tech company.
• Proficiency with DSP platforms such as The Trade Desk, Amazon DSP, Vistar, or similar.
• Strong understanding of programmatic management best practices.
• Extensive knowledge of the marketing and ad tech landscape, data privacy regulations, and industry standards and trends.
• Apply a test-and-learn mindset to all tasks.
• Process-obsessed, but open to optimizing and iterating.
• Strong work ethic and commitment to high-quality, accurate results.
• Excellent project management, presentation, and organizational skills.
• A deep understanding, appreciation, and enthusiasm for DEI initiatives.
• Outstanding interpersonal skills and ability to interact with all levels of staff

What we’re committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.

The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.

How to reach us:

To apply online: https://www.adcouncil.org/join-our-team

Email: ([email protected])

Fax (212) 922-1676

or

Ad Council

Attn: People Operations Team

815 2nd Avenue, 9th Floor

New York, NY 10017