Senior Analyst, Growth Marketing

Summary

Join Hims & Hers Health, Inc. as a Senior Analyst, Growth Marketing to create, maintain, and optimize paid performance campaigns in-house, analyzing large data sets of publisher performance metrics, and working with internal teams on creative deliverables.

Requirements

• 2+ years of experience and strong digital marketing background at an agency or D2C company
• Proven track record of driving measurable revenue and engagement via digital advertising
• Strong quantitative analysis skills, an affinity for numbers and ability to uncover insights quickly and accurately
• Deep understanding of pixel set up and implementation, attribution, and conversion actions
• Self-starter, strong organizational skills, ownership mentality and the ability to prioritize work
• Experience working with internal teams - with the ability to break down complex concepts to non-technical stakeholders

Responsibilities

• Own paid display media and video creative management across various platforms and channels
• Proactively analyze large data sets of publisher performance metrics to understand trends, run backend yield optimizations, and make recommendations to customers to drive revenue
• Partner with internal teams on creative deliverables, providing briefs and reviewing deliverables to follow best practices
• Work with data and analytics teams to troubleshoot/resolve technical issues
• Monitor changes in key metrics, analyze performance trends and provide on-going analysis to stakeholders
• Provide reporting, budgeting, and creative support to other performance channel owners including paid search and shopping

Preferred Qualifications

• Bachelors' degree in Marketing, Business, Technology or related field, or equivalent work experience
• Experience running performance video ads through YouTube. Experience running ads through Reddit is a plus
• Experience in healthcare or verticals with advertising restrictions a plus
• Expert level hands-on ad-ops experience using DSPs such as The Trade Desk

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution