Director, Integrated Planning & Strategy

Summary

Join a talented team of growth marketers as a Director, Integrated Media Strategy & Planning at DEPT®, where you'll lead full-funnel media strategies and drive tangible outcomes for clients. With a focus on retail brands, you'll work closely with internal teams to create holistic communication plans and execute media campaigns.

Requirements

• 8+ years of hands-on and leadership experience in cross-channel media strategy, planning & activation inclusive of all digital channels with understanding of Programmatic, Search/Shopping, Retail media and Social; knowledge and experience in traditional channels is preferred but not mandatory
• 4+ years of experience in Integrated Marketing Communications / Communications / Connections planning with a paid-owned-earned-shared perspective, while at an agency or client
• 4+ years experience working on Retail brands and having crafted media strategy and planning on both US and international retailers including Amazon, Best Buy, Walmart, and Target
• Experience working with nationally / globally recognized brands, ideally in an multi-agency and stakeholder environment (e.g. IAT), with direct experience in 360 sponsorship / tentpole campaign planning and activation
• A balanced mix of robust B2B and B2C experience
• Understanding of brand and performance media and the synergy across the two
• Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Curious and creative, while rigorous and analytical
• Able to understand clients visible and invisible needs
• Strong collaboration, client relationship, and leadership skills
• Experience navigating cross-functional teams and dynamics
• Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)

Responsibilities

• Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
• Champion the work by having a deep understanding of our clients’ businesses and what makes them tick
• Possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
• Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally
• Actively contribute to our communications planning practice, while steering media strategy and planning practices
• Experience leading full-funnel, connected media and data driven strategies
• Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunities
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Experience using insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, , determining media channel mix and potential tactics/partners, budget setting to measurement frameworks

Benefits

• Healthcare
• Dental
• Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave