Public Sector Marketing Manager

Summary

Join WordPress VIP as Public Sector Marketing Manager to develop marketing plans and execute campaigns targeting government agencies and decision makers.

Requirements

• 6+ years of experience in Public Sector/Govt. and Industry marketing with a strong history of success
• Proven track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth in the government sector
• Deep knowledge of the government procurement process, regulations, and purchasing cycles, as well as an understanding of the roles and responsibilities of different government officials involved in the procurement process
• Extensive experience managing presence at owned and 3rd party events, and a strong perspective on which events will be most effective for WordPress VIP from a demand generation perspective and in support of brand recognition objectives
• Excellent written and verbal communication skills, with experience developing marketing content for government decision makers and influencers
• Strong analytical skills, with the ability to use data to drive decision making, plus experience with marketing automation and CRM platforms
• Experience managing budgets and allocating resources effectively to maximize ROI
• Demonstrated ability to manage and prioritize multiple projects and initiatives simultaneously, with a focus on meeting government procurement timelines and requirements
• Strong attention to detail and the ability to execute marketing campaigns flawlessly, taking into account the unique compliance and regulatory requirements of the government sector
• Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus

Responsibilities

• Develop and execute marketing strategies and plans that align with the company's goals and objectives, focused on government/public sector customers
• Lead market research efforts to identify market trends, customer needs, and competitive forces in the government sector
• Collaborate closely with Content Marketing and Product Marketing to create industry-leading content that is aligned with WPVIP's brand, positioning, and messaging, and that resonates with government decision-makers and influencers
• Develop and manage marketing budgets, and allocate resources effectively to target government decision makers at every stage of the procurement process
• Collaborate with the sales team to develop lead generation and nurturing campaigns that target government officials and purchasing departments
• Create closed-loop feedback with Sales to understand impacts and outcomes, and leverage learnings to inform future campaigns
• Work cross-functionally to define and execute integrated marketing campaigns designed to generate high intent demand (including first-party events, third-party event sponsorships, paid and organic social media tactics, content creation and syndication, etc.)
• Monitor and analyze marketing performance metrics, and adjust campaigns to optimize results, with a focus on conversion rates, cost-per-lead, and sales revenue
• Manage external agencies, vendors, and partners to execute campaigns and initiatives and oversee the on-time and on-budget delivery of campaigns
• Plan and execute participation in public sector conferences, trade shows, and government-focused events, ensuring maximum ROI and brand impact, and to network with government officials and decision makers involved in the procurement process