Senior Field Marketing Manager

Summary

Join SentinelOne, a leading cybersecurity company, as a Public Sector Marketing Leader to develop and execute go-to-market strategies for State, Local, Education (SLED), and Federal sectors. You will own the Public Sector marketing plan, define and execute comprehensive marketing programs, and collaborate closely with sales teams. Responsibilities include identifying industry trends, building channel marketing strategies, and tracking program results. The ideal candidate has 8+ years of B2B marketing experience, with at least 5-7 years in the U.S. Public Sector and a proven track record in cybersecurity or enterprise software. This role offers a competitive salary, excellent benefits, and the opportunity to work with a cutting-edge company.

Requirements

• 8+ years of B2B marketing experience, with a minimum of 5-7 years focused on the U.S. Public Sector
• Proven success in a senior individual contributor role, responsible for both high-level strategy and hands-on execution
• Demonstrated experience in the cybersecurity or a closely related enterprise software (SaaS) industry
• A track record of building and executing marketing programs with and through channel partners
• Strong, proven ability to collaborate with regional sales, marketing, and partner teams to achieve shared goals

Responsibilities

• Own the go-to-market Public Sector marketing plan
• Define, develop and execute comprehensive marketing programs Public Sector to drive pipeline growth and customer loyalty
• Integrated marketing programs may include: conferences, seminars, webinars, partner enablement, social media, direct mailer campaigns
• Align with Sales VPs and Regional Directors as the strategic marketing partner of the Public Sector sales team, ensuring tight interlock on goals and strategy
• Identify and communicate key trends, competitive landscape, and opportunities for growth in each sub-vertical (e.g., DoD, Civilian agencies, K-12, Higher Education, State/Local government)
• Establish programs or processes to enable customer success and support account expansion/cross-sell/upsell
• Develop and execute a channel marketing strategy to enable, engage, and drive demand with and through our key Public Sector partners
• Communicate marketing plans and campaign results effectively to sales and leadership stakeholders
• Track program results, measuring program success, and reporting metrics via SFDC and present to the regional AVP and marketing team
• Manage and balance regional field marketing budget and spend

Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
• Unlimited PTO
• Industry-leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events, including regular happy hours and team-building events