Marketing Manager

Summary

Join Samsara's EMEA Marketing Team and play a key role in driving growth by leading strategic marketing initiatives. Plan and execute demand generation programs across core segments, partnering with sales and key stakeholders. The ideal candidate possesses strong project management and demand generation skills, including email, direct mail, and webinars. This remote position, based in the UK, offers the opportunity to impact global industries, build your career, and be part of a high-caliber team. Relocation assistance is not provided. The role involves crafting demand generation strategies, forecasting impact, developing audience segmentation, executing marketing campaigns, and championing Samsara's cultural principles.

Requirements

• 4+ years experience in demand gen, growth or campaign marketing with a proven ability to manage end-to-end campaign build and execution and contribute to broader go-to-market strategies
• Analytical skills with experience using data to drive business impact
• Be highly collaborative and have a strong track record of planning, building, and managing large-scale campaigns
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives
• Excellent written and spoken English; comfortable with light content creation
• Loves trying new things, collaborating with cross-functional teams, and getting stuff done in a fast-paced environment
• Marketing automation experience with Marketo or similar platforms, Direct Mail platform experience a plus

Responsibilities

• Craft and orchestrate a demand generation strategy for achieving the EMEA pipeline targets, in partnership with Field, Product Marketing, Customer Marketing, and Sales teams
• Forecast and measure the impact of demand creation activities on sales pipeline and revenue; adjust prioritisation as needed to improve outcomes
• Develop audience segmentation best practices, integrating them into campaign playbooks. Ensure messaging is aligned with Samsara's value propositions and resonates with target audiences
• Strategize, build and execute email campaigns, webinars, content marketing, direct mail, engagement and nurturing, sales enablement, and more. Bring new ideas and experiments across each channel to optimize for growth
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Preferred Qualifications

• Has experience in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing
• Displays strong interpersonal skills, and a high degree of initiative, with the ability to work in and across teams
• Strong writing skills and experience creating content for emails, blogs, webinars, or web pages
• Knowledge of relevant marketing tools/platforms for campaign activation (e.g Marketo, Zoom Webinar/On24, Splash, Salesforce, Direct Mail platforms) and the application of these

Benefits

• Health benefits
• Employee-led remote and flexible working
• Samsara for Good charity fund