Senior Marketing Manager I

Summary

Join Instacart as a Product Marketing Senior Manager and drive growth for our B2B Retailer offerings, Instacart Platform. You will be the primary marketing contact, collaborating with Product, Business Development, Customer Success, and Strategy teams. Develop and maintain a deep understanding of Instacart's products and industry trends. Craft compelling positioning and messaging for our enterprise product offerings. Own thought leadership campaigns to establish Instacart Platform as an industry authority. Create unique go-to-market strategies. Work cross-functionally to execute awareness and lead-generation campaigns. This role reports to the Head of B2B Marketing and has one direct report.

Requirements

• 6-10 years experience in B2B Marketing at a SaaS or technology company
• Management experience
• Strong written & verbal communication with the ability to express complex topics clearly & easily
• Proven ability to develop effective messaging and thought leadership strategies
• Experience driving full-scale, multi-channel B2B campaigns that drive both awareness and lead generation
• Ability to manage multiple projects simultaneously and prioritize responsibilities with strong project management skills
• High proficiency with Google Slides & comfort with basic analytics
• Strong business judgment and creative problem solving skills
• Comfort working both independently and collaboratively
• Ability to navigate & influence internal management-level stakeholders and cross-functional teams
• An interest in working in a fast-growing, fast-paced environment and innovating amidst ambiguity

Responsibilities

• Develop & maintain a deep understanding of Instacart’s existing Retailer products and industry trends, to serve as the voice of our customers and report on competitive positioning and messaging gaps
• Craft compelling positioning and messaging of our enterprise product offerings that translate into sales enablement and marketing materials
• Own thought leadership campaigns to establish Instacart Platform as a trusted industry authority and develop insightful white papers, webinars, blogs, and more
• Create unique go-to-market strategies that resonate with Retailer audiences and align with business objectives
• Work cross-functionally to plan and execute awareness and lead-gen campaigns across all B2B channels, including, but not limited to: events, paid media, content, sales enablement, partnerships, PR, webinars
• Ideate, manage, and optimize growth marketing programs in partnership with internal teams and external agencies
• Serve as the key POC for everything marketing on the Retailer side of the business, working in lockstep with Business Development, Sales, and Product teams
• Develop strong cross functional relationships with Product, Data, and customer-facing teams to gather and incorporate feedback into GTM plans

Preferred Qualifications

• Experience marketing to various company sizes from large enterprises to small/medium sized businesses
• Experience marketing to a Retailer/Grocery audience
• Experience working for a high-growth company or start-up
• Technical proficiency

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote
• The base pay range for a successful candidate is dependent on their permanent work location
• This role is eligible for a new hire equity grant as well as annual refresh grants