Growth Marketing Senior Manager

Summary

Join Mixlab, a rapidly growing veterinary compounding pharmacy, as their Growth Marketing Senior Manager. This strategic role requires a data-driven marketing professional passionate about personalized pet care to lead customer acquisition, activation, retention, and revenue growth. You will develop and execute the overall growth marketing strategy, leveraging various digital channels and employing data-driven insights to optimize performance. The position demands cross-functional collaboration with marketing, sales, and operations teams. A competitive compensation package, including a base salary and variable bonus, is offered. The ideal candidate will have proven experience in growth marketing within eCommerce and proficiency with various marketing platforms.

Requirements

• Prior experience setting up systems, creating processes, and implementing marketing platforms is critical
• Proven experience in growth marketing, digital marketing, or performance marketing, ideally within eCommerce
• Deep understanding of quantitative functions – acquisition, engagement, retention, lifecycle, and insights to drive ROI
• Proficiency with modern marketing platforms such as: CRM (HubSpot)eCommerce platforms (e.g., Shopify, BigCommerce), Marketing Automation (e.g., ActiveCampaign, Klaviyo), Analytics/BI (e.g., Google Analytics, Metabase), Email Service Provider (e.g., Mailchimp, Drip), Social Media (e.g., Hootsuite, Buffer, Sprout Social), Conversion Rate Optimization (e.g., Optimizely, Unbounce), Content Marketing (e.g., SEMrush, Canva), Advertising & Retargeting (e.g., Google Ads, Facebook Ads Manager), Collaboration/Project (e.g., Monday), Experience with A/B testing strategies
• Excellent communication and leadership skills

Responsibilities

• Develop and execute the overall growth marketing strategy, focusing on customer acquisition, activation, and retention to drive sustainable eCommerce growth
• Identify, prioritize, and experiment with growth opportunities across all digital channels and touchpoints
• Be responsible for identifying target customers and determining the best message to reach those customers
• Determine how to most effectively leverage spend, internal and external resources, and technology to maximize awareness, conversion, engagement, and retention
• Design and execute profitable marketing campaigns that attract the right customers across online channels (SEO, SEM, display, social, podcast, email, affiliate, content, influencer, and video)
• Implement audience segmentation and targeting strategies to drive sales and improve conversion rates
• Set an analytical environment of data capture and interpretation
• Leverage analytics tools to track and report on key metrics. This includes Acquisition (e.g., CAC, Conversion, Lead-to-Customer, Traffic), Engagement (e.g., Attachment rate, Engagement/Frequency, Feature Adoption), Retention (e.g., Churn), Revenue (e.g., MRR/ARR, LTV, ARPU, Upsell and Cross-Sell), Spend (e.g., ROI, Campaign-Specific, Organic vs. Paid, Brand Awareness), Customer (e.g., NPS, CSAT), and Key Ratios (e.g., CAC-to-LTV). Know how and when to optimize for each metric and how to create dashboards to reflect these metrics
• Use customer data, purchasing behavior, and eCommerce trends to uncover growth opportunities
• Develop and implement strategies to enhance the user experience across the eCommerce funnel, including product discovery, cart abandonment, and post-purchase engagement
• Optimize email marketing, SMS campaigns, and other retention channels to build brand loyalty
• Take on tasks directly, wear multiple hats, and be hands-on
• Be a critical leader of the Revenue team
• Collaborate with Digital, Sales and Pharmacy Operations teams to align marketing initiatives with overall business goals, including campaigns focused on specific products
• Run and manage rapid experimentation across eCommerce channels to identify what drives growth, such as pricing strategies, promotions, and upselling/cross-selling opportunities
• Stay up-to-date on industry trends, tools, and competitive benchmarks to ensure the eCommerce strategy remains innovative and effective

Preferred Qualifications

• Experience in pharmacy, healthcare, or other regulated eCommerce industries
• Familiarity with fulfillment processes, inventory management, and the role they play in eCommerce marketing
• Knowledge of SQL or other data manipulation tools to analyze customer and sales data

Benefits

• 100% employer-paid health, dental and vision insurance for our employees, effective on the first of the month following your start date
• Flexible Vacation time off, and paid time off for holidays and sick time
• Competitive starting wages with the opportunity for rapid career growth, promotion, and wage increases
• Company Stock Options
• Pre-tax commuter benefits, dependent care, HSA and FSA
• Employer-paid short and long-term disability leave, parental leave, and life insurance
• 401k with $300/year match
• Referral bonus payouts of up to $1,000 for a successful referral
• Human and pet wellness benefits, including a $650/year allowance for routine pet care through Wagmo
• Discounts on many items through Perkspot