Remote Senior Marketing Analyst

Summary

Join the Data Team at PandaDoc as a Senior Marketing Data Analyst and contribute to creating cutting-edge insights infrastructure, migrating to new infrastructure, and generating impact by using data to find and address business opportunities.

Responsibilities

• Analyze marketing campaigns and provide clear insights what can be improved
• Regularly analyze key marketing metrics and come up with clear insights
• Cooperate with Analytics Engineers and Data Engineering to create best in class marketing data models
• Document key definitions and marketing metrics as one SSOT
• Create clear reporting structure in Tableau for marketing area
• Partner with key GTM stakeholders to identify key opportunities, the biggest gaps and defining the most optimal growth strategies
• Design & implement proper attribution model for B2B business