Senior Marketing Analyst

Summary

Join Coveo as a Senior Marketing Analyst and leverage data-driven insights to shape marketing strategies. You will design and maintain dashboards, analyze marketing campaign performance, and extract data from various sources (Snowflake, Salesforce, Marketo, Google Analytics, Amplitude, and ad platforms). Collaborate with cross-functional teams to define key performance metrics and improve reporting accuracy. Deliver data-backed recommendations to senior leadership, enhancing marketing ROI and operational efficiency. Proactively identify and resolve data inconsistencies, improving data integrity within CRM and marketing automation platforms. This role requires strong analytical and problem-solving skills, expertise in data visualization tools, and a deep understanding of marketing data.

Requirements

• 5+ years of experience in marketing analytics, business intelligence, or a related field, preferably within a B2B technology company
• Strong understanding of marketing data especially from web analytics, advertising platforms and campaign data in Salesforce
• Advanced proficiency in SQL for data extraction and manipulation from data warehouses such as Snowflake, with strong expertise in data visualization tools like Sigma, Tableau, Looker, or Power BI
• Strong business acumen combined with exceptional analytical and problem-solving skills, enabling the translation of complex data into meaningful, actionable insights

Responsibilities

• Design and maintain dynamic dashboards to track key marketing KPIs—including leads, pipeline performance, conversion rates, and customer acquisition costs—delivering clear, actionable insights
• Analyze marketing campaigns and digital performance, identifying trends, optimizing funnel efficiency, and providing strategic recommendations to enhance overall marketing impact
• Extract, transform, and analyze large datasets from multiple sources (Snowflake, Salesforce, Marketo, Google Analytics, Amplitude, ad platforms) to generate meaningful insights that drive informed decision-making
• Partner with Marketing, BI, Finance, and Rev Ops team members to define key performance metrics, improve reporting accuracy, and ensure data-driven alignment with broader business objectives
• Deliver data-backed recommendations to senior marketing leadership, helping to refine strategies, maximize ROI, and enhance marketing operations efficiency
• Proactively identify and resolve data inconsistencies, collaborating with operational teams to enhance data integrity within CRM and marketing automation platforms, while recommending structural improvements

Preferred Qualifications

• Deep expertise in digital marketing analytics, including GA4 for website traffic, paid media performance, SEO measurement, and multi-touch attribution models
• Proven experience in data governance, ensuring reporting accuracy, consistency, and integrity across systems
• Strong understanding of B2B marketing funnels and customer journey analysis, with an emphasis on large buying groups and Account-Based Marketing (ABM) measurement
• Skilled in advanced marketing performance methodologies, including marketing mix modeling and incrementality analysis