Remote Senior Marketing Analyst, Paid Acquisition

Summary

Join our team as a numbers-driven Marketing Manager to execute direct response, lead generation marketing initiatives across native channels. You'll oversee strategy and execution of ROI-positive campaigns, manage performance on one or more native marketing platform, and identify new opportunities to scale content marketing initiatives profitably.

Requirements

• 3+ years of direct response digital marketing experience, preferably on Taboola, Outbrain, Yahoo Gemini, Facebook or similar platforms
• Familiarity with key digital marketing concepts such as CPC, CPM, CTR, CVR, CPA
• Strong quantitative background

Responsibilities

• Oversee strategy and execution of ROI-positive lead generation campaigns that inspire consumers to engage with financial products and services online
• Manage performance on one or more native marketing platform
• Identify new opportunities to scale our content marketing initiatives profitably

Benefits

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Supplemental Short-term and Long-term Disability
• FSA: Medical and Dependant Care
• 401K
• Equity packages for each role
• Time Off: Vacation, Sick and Parental Leave
• EAP (Employee Assistance Program)
• Financial Literacy Mentoring Program
• Pet Insurance
• Home Office Stipend