Trafilea Tech E-commerce Group is hiring a
Senior Data Analyst

Summary

The job is for a Senior Data Analyst (Customer Acquisition) at Trafilea, a dynamic Tech E-commerce Group. The role involves leading data analysis projects, providing expert advice to stakeholders, developing methodologies for testing campaigns, identifying trends, and collaborating with marketing teams.

Requirements

• Bachelor’s degree in Computer Science, Engineering, Statistics, Economics or quantitative focused study
• Experience in marketing analytics and understanding KPIs from Tableau and Excel computention
• Deep experience in data analysis and manipulation, both in SQL and NoSQL databases
• Deep Experience working with SQL and Data Warehouse data
• Experience working with Python for Analytics
• Highly analytical and quantitative, with strong attention to detail
• Proactive in taking ownership of projects and issues
• Capability to manage several projects and areas
• Passionate about learning and implementing new data-related technologies in the market
• Ability to communicate complex ideas effectively
• Eager to take on new challenges and learn new things

Responsibilities

• Leads data analysis projects
• Contributes expertise towards defining project scope, objectives, data requirements and methodologies
• Works with partners and stakeholders to achieve project objectives
• Designs and delivers briefings and provides expert advice based on analytical findings
• Provides expert guidance on implementation Acquisition marketing analytics plan
• Sets priorities for generating insights from data
• Develops methodologies for testing campaigns and analyzing key metrics
• Identifies trends and opportunities for growth through analysis of complex data sets
• Applies scientific techniques and tools, and interpretation of findings which result in significant and long-term impacts to work unit objectives and operations for the organization
• Prepares highly technical and science-based reports and documents
• Participates in the design and validation of digital analytics dashboards to assess digital performance and analyze trends
• Promotes and propagates data analytical skills across Trafilea
• Collaborate with marketing stakeholders to translate their needs into meaningful and actionable high impact analysis or potential machine learning solutions
• Draws meaningful conclusions from data and identifies potential opportunities for improvement via customer journey reporting and attribution approaches
• Improves our attribution/media mix methodology through a combination of analysis, lift/incrementality tests, & internal data resources
• Builds econometric and statistical KPIs for various problems including propensity, forecasting, pattern analysis, sampling, simulations, and so forth
• Designs, implements, and evaluates experiments, A/B test, AdHoc analysis, or forecasting to solve business’s most complex issues

Preferred Qualifications

Experience in marketing analytics or e-commerce analytics (desirable)

Benefits

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment
• Opportunity to grow and develop both professionally and personally
• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion
• Openness to new ideas and initiatives
• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!