Remote New Channels Senior Analyst

Summary

Join Sword Health, a mission-driven company that uses technology to save millions for its enterprise clients across three continents. As a Senior Analyst, you will play a crucial role in defining, executing, and optimizing new marketing strategies to enhance member acquisition and engagement.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field
• Experience in a high growth startup / scale-up is a big plus
• 3-5 years of experience in digital marketing, with a focus on martech and ad ops
• Proven experience managing and optimizing campaigns across multiple digital channels (e.g., Google Ads, Meta Ads, LinkedIn Ads)
• Strong proficiency in marketing analytics tools (e.g., Mix Panel, Google Analytics, Adobe Analytics)
• Solid understanding of tag management systems (e.g., Google Tag Manager)
• Excellent problem-solving skills and attention to detail
• A hands-on, 'doer' mindset, with the ability to be deeply involved in both strategy and execution

Responsibilities

• Streamline campaign execution and data management
• Manage and optimize ad operations across multiple platforms, including Google Ads, Meta Ads, LinkedIn Ads, and emerging channels
• Develop and maintain data pipelines between various martech tools to ensure seamless data flow and accurate reporting
• Execute multi-channel marketing campaigns, leveraging martech tools to ensure efficient deployment and tracking
• Implement A/B testing strategies using tools like VWO or Optimizely to continuously improve campaign performance
• Utilize advanced audience segmentation and targeting capabilities within ad platforms to maximize campaign effectiveness
• Develop comprehensive dashboards and reports using tools like Mixpane and Google Analytics to provide actionable insights
• Conduct in-depth analysis of campaign performance, user behavior, and conversion funnel to identify optimization opportunities
• Use tools like Hotjar and FullStory to gain qualitative insights into user behavior and experience
• Work closely with the growth leadership team as a thought partner in developing and refining martech and ad ops strategies
• Collaborate with creative teams to ensure ad assets are optimized for various platforms and align with technical requirements
• Partner with the product team to implement and track on-site events using tools like Segment or Google Tag Manager
• Stay up-to-date with the latest martech and ad ops trends, tools, and best practices
• Proactively identify and evaluate new marketing technologies that could enhance our capabilities
• Contribute to the development of best practices and standard operating procedures for martech and ad ops within the organization

Preferred Qualifications

• Experience with customer data platforms (CDPs) and data management platforms (DMPs)
• Proficiency in programming languages such as Python or R for data analysis
• Experience with A/B testing and conversion rate optimization tools (e.g., VWO, Optimizely)
• Previous experience in a B2B2C environment

Benefits

• A stimulating, fast-paced environment with lots of room for creativity
• A bright future at a promising high-tech startup company
• Career development and growth, with a competitive salary
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
• A stimulating environment with room for creativity
• A flexible environment where you can control your hours (remotely) with unlimited vacation
• Access to our health and well-being program (digital therapist sessions)
• Remote or Hybrid work policy
• Comprehensive health, dental and vision insurance*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family