Remote Senior Performance Marketing Manager

Summary

Join our team as the Senior Performance Marketing Manager at 7shifts, where you'll build and optimize paid media campaigns to drive demand and generate efficient revenue. As a key member of our marketing team, you'll collaborate with cross-functional teams to develop campaigns tailored to our target audience and aligned with business goals.

Requirements

• 4+ years of experience in a Performance Marketing role, managing and executing digital acquisition channels in a B2B SaaS or agency environment
• Hands-on experience building, managing, and optimizing paid media campaigns with $1m+ annual budgets
• Strong analytical skills with the ability to use data to inform decision-making and strategy development - you pay special attention to KPIs like MQLs, CPLs, MRR, CAC, and Payback, with a deep understanding of how to manipulate the data in spreadsheets
• Familiarity with digital acquisition channels including Google Ads, Bing Ads, Meta, LinkedIn, and Programmatic Display
• Strong understanding of the software buying journey with the ability to develop full-funnel media campaigns that drive awareness and lead to acquisition
• Experience collaborating in a CRO/testing-focused environment, while ideating or supporting experiments
• Excellent written and verbal communication skills, with the ability to create copy and to work with brand and design teams to build memorable and relevant creatives
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

Responsibilities

• Engineer and implement data-driven performance marketing plans to achieve strategic business objectives and KPIs set by Revenue Marketing
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including paid search, display advertising, paid social, programmatic, OOH, and more
• Prepare, monitor, and analyze campaign performance, providing insights and recommendations for continuous improvement to enhance lead volume and revenue efficiency metrics
• Manage and allocate the digital marketing budget effectively to maximize ROI
• Work cross-functionally with Content, Design, Sales, Product, and external partners to ensure cohesive and effective marketing efforts
• Implement and manage A/B testing and other optimization methodologies to continuously improve campaign performance
• Utilize and manage various digital marketing tools (e.g., Google Analytics 4, Google Ads Editor, Meta Ads, LinkedIn Campaign Manager) to enhance campaign effectiveness and efficiency

Benefits

• Competitive health benefits right from the start
• Lifestyle spending accounts
• Access to corporate discounts
• A parental leave program that supports caregivers during an important time in their lives
• Flexible vacation policy to encourage everyone to recharge when they need it
• A ‘90 Day Shift’ program that supports our team members in exploring the world