Senior Performance Marketing Manager

Summary

Join Gusto as a Senior Performance Marketing Manager and be the subject matter expert for go-to-market experimentation across various media executions. You will build fast-growing marketing programs, focusing on B2B and SaaS, and partner closely with our marketing analytics, product marketing, and creative teams to plan, buy, and optimize targeted media campaigns.

Responsibilities

• Bring your successful experience growing businesses through advertising and innovative thinking together to create break-out successes
• Launch, scale, and optimize best-in-class paid media campaigns to drive high-value customer acquisition across online (e.g. Demand Gen, Pmax, YouTube) and offline channels (e.g. direct mail)
• Build net new processes and roadmaps to scale emerging media
• Drive reporting and analysis on campaign effectiveness to provide actionable insights and make informed decisions for continuous optimizations across operations, targeting, creative, and landing pages
• Execute and analyze various media campaign studies to measure incremental impact, causal impact, and A/B testing
• Develop forecasts and budgets, driving and executing spend optimization decisions rapidly
• Collaborate with other growth teams to formulate hypotheses, automate processes, and execute on experiments in the marketing funnel that will drive exponential revenue for Gusto
• Partner closely with the Sales team to align marketing strategies with sales objectives, building a unified approach to driving revenue growth across the customer journey