FreshBooks is hiring a
Performance Marketing Manager

Summary

Join FreshBooks, a leading cloud-based SaaS accounting software, as a Performance Marketing Manager to oversee day-to-day operations for paid search, social, and programmatic display/video campaigns. You will be responsible for expanding market presence, optimizing campaign performance, and spearheading innovative testing and experimentation initiatives.

Requirements

• 5+ years of experience in performance marketing, with hands-on experience in managing campaigns across Google, Bing, Meta, and other platforms, including paid search, paid social, and programmatic display/video advertising
• Strong analytical and quantitative skills to interpret complex data sets, make data-driven decisions, and leverage new platform features and technologies for marketing success, with experience using Analytics and BI tools (e.g., Google Analytics, Looker), marketing automation tools (e.g., Pardot, Marketo), and CRM systems (e.g., Salesforce)
• Ability to develop, execute and manage marketing strategies that drive business growth, combined with strong project management skills for handling multiple initiatives
• Demonstrated leadership and team management skills with a focus on mentoring and developing team members, and excellent verbal and written communication skills to present complex information clearly for varying levels of stakeholders
• Bachelor’s degree in Marketing, Business, or a related field or equivalent experience

Responsibilities

• Campaign Management: Oversee the planning, development, and execution of paid search, paid social, and programmatic display/video campaigns across multiple platforms
• Market Expansion: Identify and capitalize on opportunities to expand our presence in new and existing markets
• Performance Optimization: Continuously analyze campaign performance data to identify areas for improvement and implement optimization strategies
• Budget Management: Manage and allocate marketing budgets effectively to maximize ROI across all paid channels
• Testing and Experimentation: Lead the roadmap for testing and experimentation, leveraging new platform features and emerging technologies
• Collaboration: Work closely with cross-functional teams, including product marketing, sales, and analytics, to ensure alignment and drive cohesive marketing initiatives
• Reporting: Develop and deliver regular performance reports to senior leadership, providing actionable insights and recommendations

Benefits

• Comprehensive Health and Wellness Benefits. Including retirement savings program or pension plan matched to your local office, stock options for every full time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits dependent on your region, and more
• Perks that Matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale
• Working Environments to Help You Thrive. Beautiful office spaces welcome you in Canada and Mexico, and those without access to a FreshBooks office receive a home office credit to set up your home office
• Supportive Peer Group, Mentors, and Leaders. We care about each other across the organisation and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact
• Accelerated Growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job