Senior Solutions Marketing Manager

Summary

Join Samsara's Regional Field Marketing team in Mexico to contribute to the company's growth and create high-quality content to generate demand and position Samsara as a leader in connected operations. As a hands-on marketer, you will develop solutions-based content, partner with cross-functional teams, and champion Samsara's cultural values.

Requirements

• 5+ years of experience in content, product, and/or demand generation marketing
• Fluent in English with a Bachelor’s degree or equivalent work experience required
• Experience using analytics to identify the impact and effectiveness of demand-generation marketing programs and solutions-based content opportunities based on business data
• Proven record of writing high-quality content for demand-generation
• Strong public speaking skills
• Ability to travel domestically and attend trade shows and other field events
• Ability to prioritize amidst many moving pieces and complete high-quality and on-deadline tasks
• Experience using analytics to identify the impact and effectiveness of content programs
• Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals

Responsibilities

• Be the primary customer and field facing role within the marketing team which includes speaking at events (physical & digital) and supporting event programmes with content
• A promoted voice of samsara through comms and social on sharing your views on the industry and current / trending topics
• Develop and deliver webinars featuring how Samsara solutions solve our customers' problems
• Create relevant email campaigns with the support of shared marketing services to nurture specific audiences and position Samsara solutions
• Develop and maintain content for solutions and pages on the regional website and webstore
• Develop collateral, including but not limited to one-pagers, reports, guides, videos and ebooks that showcase our solutions
• Create presentations that show Samsara's value proposition and innovative solutions
• Research and test new types of demand-generation content to drive demand
• Define and track key metrics for demand-generation content success; regularly evaluate performance and follow up process
• Partner with the events team to identify public speaking opportunities and build a holistic program that maximizes the impact of the presentations in the market
• Partner with the campaigns team to align demand-generation content with the overarching campaign priorities
• Collaborate with the product and product marketing teams to transform core product content / messaging and positioning elements from current and new offerings into actionable demand-generation content
• Partner with central and regional marketing functions and cross-functional teams to deliver on marketing pipeline goals
• Champion, role model, and embed Samsara's cultural values (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, and Win as a Team) as we scale globally and across new offices

Preferred Qualifications

• Passion for experimentation, measurement, and optimization to drive ROI continuously
• Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects
• A good understanding of B2B sales processes and customer journeys
• Expertise in B2B marketing tech stacks, including Salesforce, Marketo, and On24, is a plus

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more