Senior Solutions Marketing Manager

Summary

Join Iterable, a leading AI-powered customer engagement platform, as a strategic marketing leader. You will spearhead the development and execution of customer-centric marketing strategies, leveraging your expertise in customer needs and lifecycle marketing. Collaborate with executive leadership and cross-functional teams to prioritize the strategic roadmap for insight design. Synthesize complex market dynamics, customer pain points, and competitive positioning into high-impact marketing strategies. Work with various teams to elevate Iterable’s value proposition. The ideal candidate possesses a strong track record in lifecycle marketing strategy, excellent leadership skills, and a deep understanding of the Martech landscape.

Requirements

• Extensive experience in Marketing or a similar strategic go-to-market role
• Strong analytical skills and experience leveraging data and research to inform marketing strategies
• Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
• Ability to think strategically and execute methodically
• Exceptional ability to translate technical product capabilities into compelling customer value propositions
• Proven experience collaborating with Sales, Product, and Customer Success teams
• Ability to facilitate executive-level discussions and presentations
• Ability to explain strategy and concepts to various audiences, including executives, practitioners, and internal stakeholders
• Excellent storytelling, communication, and content strategy/development skills

Responsibilities

• Develop and refine a data-driven approach to understanding customer needs, industry trends, and competitive differentiation for Iterable Solutions
• Lead development of Iterable Insights Program, prioritizing roadmap for content development and organizational enablement based on value-led narratives
• Scale industry expertise, developing differentiated solutions & strategies to tailor Iterable use cases and applications across verticals (ex. Retail, Consumer App, etc)
• Develop C-Level presentations and narratives to provide strategic guidance and establish realistic use cases and applications rooted in business value
• Conduct research and synthesize findings into clear insights that drive strategic positioning and sales enablement
• Collaborate with Sales and Customer Success teams to identify recurring pain points and opportunities that inform messaging and market strategy
• Develop high-impact content strategy, including whitepapers, case studies, presentations, and sales collateral to communicate Iterable’s differentiated value
• Lead the development of solution narratives that align with customer pain points and demonstrate ROI-driven benefits
• Conduct industry-targeted research to inform and influence why customers must continue strengthening their partnership and investment in Iterable
• Enable the Sales team with storytelling frameworks, use cases, and competitive insights that help drive deal velocity
• Collaborate with Product, Rev Ops, and Customer teams to translate customer feedback and win/loss analyses into actionable insights for roadmap prioritization
• Develop data-driven recommendations that inform strategic decision-making and business growth initiatives
• Establish yourself as a trusted advisor to prospects, customers, and internal teams by providing expert insights on industry trends, business challenges, and best practices

Preferred Qualifications

• Experience in B2B SaaS, martech, or customer engagement platforms preferred
• Experience with Challenger Sales Methodology preferred

Benefits

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Balance Days (additional paid holidays)
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation