Senior Solutions Marketing Manager

Summary

Join Iterable, a leading AI-powered customer engagement platform, and lead the development and execution of customer-centric marketing strategies. You will translate complex platform capabilities into compelling narratives, leveraging research and analysis to deeply understand industry trends and buyer personas. This cross-functional role involves partnering with various teams, including Demand Generation, Integrated Marketing, Sales, Customer Success, Value Engineering, and Product, to shape go-to-market strategy and ensure alignment on messaging and business value. You will act as a subject matter expert, identifying customer pain points and value drivers to inform positioning and narrative development. The ideal candidate is a strategic thinker with proven experience leading cross-functional strategy and execution in fast-paced environments. This position offers a competitive salary and a comprehensive benefits package.

Requirements

• Bias for action and a self-starter mindset - comfortable operating with ambiguity, learning from feedback, and iterating for success
• Strong analytical skills and experience leveraging data and research to inform marketing strategy
• Experience in Marketing Strategy or a similar strategic go-to-market role
• Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
• Ability to think strategically and execute methodically
• Exceptional ability to translate technical product capabilities into compelling customer value propositions
• Proven experience collaborating with Sales, Product, and Customer Success teams
• Ability to explain strategy and concepts to various audiences, including executives, practitioners, and internal stakeholders
• Excellent storytelling, communication, and content strategy/development skills

Responsibilities

• Develop and refine a data-driven approach to understanding customer needs, industry trends, and competitive differentiation for Iterable Solutions
• Conduct research and analyze customer insights (win-loss interviews, usage data, customer feedback) to inform value-led positioning & messaging strategy
• Scale industry expertise, developing differentiated solutions & strategies to tailor Iterable use cases and applications across verticals (ex. Retail, Consumer App, etc)
• Partner with Content Marketing, Integrated Marketing, and Demand Generation team to develop high-impact content strategy to showcase Iterable’s differentiated value
• Lead the development of solution narratives that align with customer pain points and demonstrate ROI-driven benefits
• Partner with Go-To-Market leadership to develop the Iterable Insights Program, prioritizing roadmap for content development and organizational enablement
• Develop content and collateral to support field outreach that aligns business value to platform solutions and differentiated capabilities
• Collaborate with Sales and Customer Success teams to identify recurring pain points and opportunities that inform messaging and market strategy
• Enable the Sales team with storytelling frameworks, use cases, and competitive insights that help drive deal velocity
• Establish yourself as a trusted advisor to prospects, customers, and internal teams by providing expert insights on industry trends, business challenges, and best practices

Preferred Qualifications

• Experience in B2B SaaS, martech, or customer engagement platforms preferred
• Experience with Challenger Sales Methodology preferred

Benefits

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Balance Days (additional paid holidays)
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation