Performance Marketing, Senior Manager

Summary

Join Zinnia, a leading technology platform accelerating life and annuities growth, as a Performance Marketing Sr. Manager. You will strategically and operationally lead our $20M+ annual paid acquisition program across various channels. Responsibilities include managing agency relationships, forecasting and optimizing performance, leading creative testing, and collaborating with internal teams. The ideal candidate possesses 4-6+ years of paid media experience, a strong performance mindset, and financial fluency. Zinnia offers excellent career progression, competitive compensation, and comprehensive benefits.

Requirements

• 4–6+ years of paid media or growth experience
• Experience managing >$5M budgets and agency partners
• Strong performance mindset (data, creative, testing, forecasting)
• Creative thinker with a get-it-done attitude
• Financial fluency – can own a P&L, build a forecast, and catch anomalies early
• Respectful challenger who pushes for better, not just more

Responsibilities

• Own strategy and execution across Paid Social, Influencer, Programmatic, and emerging channels
• Manage performance agency relationships and hold them accountable to efficiency and volume KPIs
• Forecast, pace, and optimize toward CAC, ROAS, and lead quality goals
• Brief and traffic creative assets for legal approvals (with support and automation tools)
• Lead creative testing initiatives with an eye toward continuous improvement
• Collaborate with Content, SEO, and Product Marketing on integrated campaigns
• Launch new channels and sunset ineffective ones
• Translate data into insights and insights into decisions; move with agility and urgency
• Work cross-functionally with Legal on consent, disclosures, and ad copy best practices
• Work with Operations on delivering desired lead mix

Preferred Qualifications

Experience in legal-regulated industries (insurance, finance, health) is a plus

Benefits

• Health/dental insurance
• Parental leave
• 401(k)
• Incentive/bonus opportunity
• Tuition reimbursement