Remote Senior Strategic Customer Marketing Manager

Summary

Join Carrot Fertility as a Senior Strategic Customer Marketing Manager to lead the strategy and execution of multi-channel customer marketing campaigns, developing thoughtful marketing strategies for large Strategic and Health Plan customers, and consulting on marketing best practices.

Requirements

• 7+ years of experience working with and consulting senior HR leaders
• Ability to develop and nurture deep relationships with employer and health plan customers, partners, and internal stakeholders
• Demonstrated experience sharing marketing best practices with customers, creating omnichannel marketing plans and strategies, and persuading customer adoption of our marketing strategies and best practices
• Proven experience in leading and piloting innovative marketing tactics that resulted in increased user acquisition and engagement, and swiftly scaling winning strategies
• Critical thinking skills to evaluate gaps and partner cross-functionally to refine solutions that solve for both Carrot and the customer’s needs
• A partner-oriented growth mindset, with the ability to understand both Carrot and the customer’s business needs and suggest initiatives and plans that deliver against both objectives

Responsibilities

• Developing thoughtful marketing strategies for a specific portfolio of Carrot’s largest Strategic and Health Plan customers
• Consulting on marketing best practices, persuading clients to adopt our marketing strategies
• Quickly establishing credibility internally and with clients as a marketing expert
• Building and maintaining key growth KPIs
• Fielding relevant requests from Carrot customers, and ultimately leading strategy to drive optimal user acquisition

Benefits

• Holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work
• Health and wellness benefits
• Retirement savings plans
• Short- and long-term incentives
• Parental leave
• Family-forming assistance
• Competitive compensation package