Revenue Operations & Sales Systems Lead

Summary

Join Woolf as our Revenue Operations & Sales Systems Lead and own the tech stack powering our go-to-market motion. You will audit, streamline, and integrate tools, surface insights for growth, and serve as a systems architect, dashboard builder, and analytics partner. Responsibilities include hands-on support with lead operations, CRM hygiene, and sales enablement. You will ensure structured data, smooth handoffs, and optimized outreach processes. This role requires strong expertise in Salesforce, HubSpot, and lead enrichment tools, along with proven dashboard-building abilities and experience managing tech stacks for revenue teams. The ideal candidate will possess strong analytical skills and a systems-thinking mindset.

Requirements

• 7+ years of experience in Revenue Operations, Sales Operations, or GTM systems roles
• Strong expertise in Salesforce, HubSpot, and lead enrichment tools (e.g., Clay, NeverBounce, LinkedIn Sales Navigator)
• Deep understanding of marketing and sales KPIs and performance tracking
• Proven ability to build dashboards in Looker, Tableau, HubSpot Reports, or Google Data Studio
• Experience managing and integrating tech stacks for revenue teams (ideally in B2B or EdTech)
• Strong analytical skills, attention to detail, and systems-thinking mindset
• Clear communicator with a track record of building scalable processes

Responsibilities

• Audit the full GTM tech stack—including Salesforce, HubSpot, Google Analytics, Clay, and more—to assess cost-effectiveness and eliminate redundancies
• Propose and implement tooling improvements that simplify workflows and drive scalability
• Set up and maintain integrations between marketing, sales, and analytics systems (e.g., Salesforce ↔ HubSpot ↔ Analytics tools)
• Serve as the go-to expert for all questions related to tooling, tracking, and performance infrastructure
• Lead onboarding and internal training for new tools and systems to ensure consistent usage and adoption
• Build and maintain dashboards to monitor KPIs across Woolf’s Marketing, Sales, and New Business teams
• Track and report on performance metrics such as CAC, CPL, SQLs, conversion rates, and sales velocity
• Surface insights to help GTM teams make smarter, faster decisions
• Support attribution modeling and campaign-level performance tracking
• Ensure CRM data (Salesforce/HubSpot) is clean, accurate, and structured for optimal usability
• Merge, deduplicate, and categorize inbound and outbound leads with clear status tracking
• Identify and verify target accounts and decision-makers aligned with ICP criteria
• Conduct lead research using LinkedIn Sales Navigator, Clay, company websites, and industry directories
• Enrich and validate contact data using tools like NeverBounce and BriteVerify
• Maintain organized, up-to-date records of lead research and enrichment efforts
• Partner with Marketing and Sales to improve funnel visibility, lead handoff, and pipeline performance
• Draft, test, and optimize outbound messaging and email sequences to increase engagement
• Ensure all sales activities (emails, calls, meetings) are logged and reportable
• Collaborate cross-functionally to develop scalable processes that support revenue growth

Preferred Qualifications

Experience with lead attribution models and cost optimization

Benefits

• Health insurance
• 401(k)
• Flexible paid time off (PTO)