Sales Analyst

Summary

Join Vital Farms as a Sales Data Analyst and contribute to the company's growth by providing data-driven insights and performance analysis. You will be responsible for maintaining, collecting, analyzing, and interpreting sales data to identify trends and opportunities. The ideal candidate possesses strong analytical skills, business acumen, and effective communication skills. This role involves collaborating with cross-functional stakeholders to ensure data integrity and building custom tools to support sales growth. You will also develop and maintain dashboards and reports for tracking sales performance. The position requires a Bachelor's degree, 3+ years of experience in sales analytics, and proficiency in various data analysis tools.

Requirements

• Bachelors degree in Business, Data Analytics, Economics, or a related field
• 3+ years of experience in sales analytics, category management, or a similar data-focused role
• Circana, SPINS, and Nielsen, as well as Power Bi experience required
• 15% - 20% travel for company team meetings, off-site meetings, and onboarding trips
• Ability to facilitate and build training
• Solid business acumen and understanding of the CPG or retail landscape
• Strong communication, storytelling, and analytical skills with the ability to influence decisions
• Highly organized with strong attention to detail and a proactive, solution-oriented mindset

Responsibilities

• Analyze Sales/Distributor data and trends to provide actionable insights that drive revenue growth and improve sales efficiency
• Build custom tools that can be leveraged by the Sales team to support Vital Farms sales growth such as a distribution opportunity matrix and CDI/BDI opportunities
• Working with cross-functional stakeholders to support data integrity for systems such as Blacksmith
• Current Power BI dashboard data refreshes and dimension table maintenance for the Sales team as well as Senior Leadership team
• Develop and maintain dashboards, reports, and KPIs for tracking sales performance, as well as retailer shopper marketing performance vs spend
• Monitor customer buying patterns to inform strategic decisions
• Provide ad-hoc analysis and reporting for Sales team
• Own monthly reporting updates across the different syndicated data sources (SPINS, Nielsen, Circana)
• Internal central point of contact to support syndicated data usage including managing data access and trainings, report building, and fielding ad-hoc questions from internal stakeholders
• Work cross-functionally to serve as the central point of contact for data integration projects as it relates to syndicated data sources and retailer data
• Monthly custom hierarchy product coding in Circana and product setup/coding for SPINS / Nielsen with Marketing

Benefits

• A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table
• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few)
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1
• Free eggs and butter (yes, really!) , along with friends and family discounts
• Fun team SWAG that will make you the talk of the town
• Professional development opportunities and an amazing team dedicated to your growth