Sales Development Associate

Summary

The Sales Development Associate at Appier is responsible for sourcing new sales opportunities through outbound efforts and assisting in the pitching process. The role requires a minimum of 1 year of experience in a sales role within advertising, marketing, or media, with strong communication skills, analytical abilities, and proficiency in using lead-generation tools.

Requirements

• Minimum of 1 year working in a sales role within advertising, marketing, or media, consistently exceeding assigned sales quotas
• Ability to thrive in an ambiguous, fast-paced sales environment
• Proven track record of analytical, problem-solving, and decision-making abilities
• Exceptional email writing skills, with experience using lead-generation tools to identify potential prospects
• Ability to send hundreds of emails daily through an automated outreach platform
• Confidence in making cold calls to potential clients and handling digital inbound leads
• Ability to multitask, prioritize tasks, and manage time effectively
• Content Writing: Experience in email content writing
• Strong problem-solving abilities
• Native English speaker with exceptional oral and written communication skills
• Bachelor’s Degree required

Responsibilities

• Execute comprehensive prospect attack campaigns including email outreach, social media outreach, and call follow-ups to generate new clients
• Create and refine email sequences tailored for different product suites (CrossX) and industry verticals
• Maintain and track prospecting spreadsheets, develop an analytical outreach framework in collaboration with regional sellers, and report weekly progress
• Localize email templates into multiple languages to effectively target specific regions
• Join sales calls with sellers to assist in the pitching process and provide necessary support
• Utilize lead generation tools (e.g., Hubspot, SignalHire, Apollo) to identify the right prospects based on specific criteria and update the CRM system (Salesforce)
• Work with the Business Development Team and Enterprise Solution Experts to qualify opportunities and assist in the deal-closure process
• Engage with new and existing leads through creative follow-up communications to increase customer interest in Appier product suites
• Assess competitors by analyzing and summarizing competitor information and trends to identify sales opportunities
• Conduct in-depth market research to expand the database of prospects within the assigned territory

Preferred Qualifications

• Professional understanding of terminology, trends, and concepts in digital marketing
• Proficiency in product and content writing
• Multilingual capabilities (e.g., Spanish, French, etc.)
• Background in advertising sales, software sales, marketing, consulting, account management, or media