Sales Development Representative

Summary

Join SonicWall, a leading cybersecurity company, as a Sales Development Representative (SDR) and play a vital role in driving revenue growth. You will generate and nurture high-quality sales-accepted leads (SALs) by identifying and engaging potential customers, qualifying prospects, and setting up meetings for the sales team. This remote position in Canada requires strong communication and sales skills, experience in lead generation, and familiarity with CRM tools. You will collaborate with sales and marketing teams, meet performance targets, and contribute to the company's overall revenue goals. SonicWall offers a competitive salary, comprehensive benefits, career advancement opportunities, and ongoing professional development in the cybersecurity industry.

Requirements

• 1-3 years of experience in sales development, lead generation, or similar roles, preferably in cybersecurity, technology, or B2B industries
• Strong verbal and written communication skills with the ability to articulate complex cybersecurity solutions to potential clients
• Understanding of the sales process with a focus on prospecting, qualifying leads, and setting up meetings for the sales team
• Familiarity with CRM tools (e.g., Salesforce, HubSpot) and lead generation platforms
• Ability to meet and exceed performance metrics (e.g., calls made, meetings scheduled, leads qualified)
• Proactive, goal-oriented, and eager to contribute to the growth of a dynamic company
• Collaborative mindset with the ability to work effectively with sales, marketing, and other internal teams
• Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent experience)

Responsibilities

• Proactively identify and research potential clients within target industries and organizations
• Use various tools and channels (email, phone calls, social media, etc.) to engage prospects
• Conduct initial outreach to prospects and qualify them based on specific criteria (e.g., company size, needs, budget, and timeline)
• Engage with potential clients to understand their challenges and determine whether they are a good fit for our cybersecurity solutions
• Work closely with the sales and marketing teams to ensure a steady flow of qualified leads into the sales pipeline
• Maintain and update CRM with accurate and timely information on leads and sales opportunities
• Schedule qualified meetings and demos for the sales team, ensuring a smooth handoff and follow-up
• Provide relevant insights and context to the sales team to support successful lead conversion
• Meet and exceed weekly and monthly targets for lead generation and qualified meetings
• Contribute to the company’s overall revenue goals by generating high-quality leads that lead to closed deals
• Stay updated on the latest cybersecurity trends, products, and industry news to effectively communicate our value proposition
• Participate in ongoing training to refine sales techniques and improve performance

Preferred Qualifications

Knowledge of cybersecurity products and services is a plus but not required

Benefits

• Competitive base salary and commission structure
• Comprehensive benefits package, including healthcare, retirement plans, and more
• Opportunities for career advancement within a growing and innovative company
• Ongoing training and professional development in the cybersecurity industry